CRM Analyst (Mid-Level) – 360° Coupons

RD Saúde

. Manage supplier coupon initiatives from a 360° perspective, aligned with commercial strategies, the retail calendar, and internal guidelines .

Posted 10/19/2026full-timeSão Paulo • BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing supplier coupon initiatives, with a strong focus on data analysis, campaign performance metrics, and cross-functional collaboration. Proficient in Salesforce Marketing Cloud and skilled in developing communication strategies that optimize promotional campaigns.

Highest-signal resume keywords

Salesforce Marketing CloudData AnalysisCampaign Performance MetricsNegotiation SkillsPromotional Campaign Management

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Data AnalysisCampaign Performance MetricsPromotional Campaign ManagementBudget ManagementCommunication Brief PreparationNegotiationCRM Channel ExperienceMicrosoft ExcelMicrosoft PowerPointSalesforce Data Cloud

Soft Skills

Strong Communication SkillsCollaborative MindsetAnalytical SkillsProactivityFlexibility

Tools & Technologies

Salesforce Marketing CloudSalesforce Data CloudPower BITableauEmail Marketing ToolsPush Notification ToolsWhatsApp

Certifications & Qualifications

Salesforce Marketing Cloud Certification

Industry Keywords

Supplier Coupon InitiativesRetail CalendarCommercial StrategiesRisk ManagementCompliancePromotional Terms NegotiationCommunication JourneysCampaign Results MonitoringInsights GenerationCross-Functional Collaboration

Tech Stack

Tools & technologies

CloudTableau

About the role

Key responsibilities & impact

Manage supplier coupon initiatives from a 360° perspective, aligned with commercial strategies, the retail calendar, and internal guidelines
Plan and structure the coupon initiative calendar, taking into account seasonal dates, the retail calendar, and RD’s internal calendar
Negotiate coupons and promotional terms with the Commercial team
Work cross-functionally with CRM teams, ensuring alignment and integration across initiatives
Align and validate initiatives with the Legal team, ensuring compliance, risk management, and adherence to internal policies
Manage and monitor the budget for each initiative, controlling investments, efficiency, and results optimization
Analyze campaign data and results, generating insights for continuous optimization and supporting commercial negotiations
Prepare communication briefs and liaise with the partner agency to develop campaigns
Develop and operationalize communication journeys for assigned coupons through Salesforce
Monitor, consolidate, and report campaign results, focusing on performance and investment efficiency
Support and monitor improvements to coupon-related flows and journeys across channels and tools

Requirements

What you’ll need

Bachelor’s degree in Marketing, Advertising, Business Administration, or a related field
Knowledge of Salesforce, with a focus on Marketing Cloud and/or Data Cloud
Salesforce Marketing Cloud certification is a plus
Knowledge of BI tools such as Power BI, Tableau, or similar is a plus
Experience with CRM channels such as email marketing, push notifications, and WhatsApp
Proficiency in Microsoft Office, especially Excel for data analysis and manipulation and PowerPoint for creating presentations
Knowledge of data analysis and campaign performance metrics
Familiarity with planning and executing promotional campaigns is a plus
Strong analytical skills, with experience reading and interpreting data to generate insights
Strong communication and negotiation skills, with the ability to work effectively with commercial teams
Collaborative, team-oriented, and engaged, with the proactivity to propose new ideas and contribute to the team
Ability to work effectively as part of a team, with a collaborative mindset
Dynamic profile, with the ability to manage multiple demands simultaneously
Flexibility and adaptability in changing circumstances
Solid knowledge of Salesforce, especially Data Cloud, Marketing Cloud Engagement, and Marketing Cloud Personalization
Strong ability to create executive presentations
Experience managing promotional campaigns, preferably involving coupons and commercial initiatives

Benefits

Comp & perks

Profit-sharing bonus (PLR)
Hybrid work arrangement, 4 days on-site and 1 day remote
NiveRD — Day off
On-site restaurant
Transportation allowance
Free on-site parking
Free shuttle service from Osasco Bus Terminal, Lapa Station (Line 7–Rubi), and Butantã, Tatuapé, and Santo Amaro subway stations
Gympass
On-campus/headquarters gym
Medical insurance (monthly payroll deduction plus copayments)
Dental insurance
ID Conecta — Free telemedicine for employees
Pharmacy benefit
Therapy benefit
Physical health and wellness platforms
Life insurance
RD University
Christmas food basket