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SMB BDR Pre-Sales Analyst
RD Station. Proactively identify and engage potential SMB customers through outbound prospecting, including cold calls, emails, LinkedIn, contact lists, and other channels .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in outbound prospecting and lead generation, utilizing consultative communication and sales methodologies to build relationships and drive pipeline growth. Proficient in managing CRM systems and understanding sales metrics to achieve performance targets.
Highest-signal resume keywords
Pre-Sales ExperienceSales MethodologiesCRM Systems FamiliarityConsultative CommunicationPipeline Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Lead GenerationSales Metrics UnderstandingOpportunity GenerationStructured DiscoveryNegotiation Skills
Soft Skills
Emotional MaturityResilienceActive ListeningRapport BuildingPersuasive Communication
Industry Keywords
SMB SalesCold OutreachSales CycleSPIN SellingSales Activities
About the role
Key responsibilities & impact- Proactively identify and engage potential SMB customers through outbound prospecting, including cold calls, emails, LinkedIn, contact lists, and other channels
- Research target accounts, map stakeholders, and personalize outreach to decision-makers
- Educate leads about RD Station’s mission and value proposition
- Generate interest and schedule meetings for the sales team
- Overcome objections, manage expectations, and build trusted relationships with prospects
- Collaborate with the SMB Sales team to align messaging, share insights, and define strategies for key accounts
- Meet or exceed monthly, quarterly, and annual pipeline generation targets
- Support the team as needed
- Work directly with Account Executives to build qualified and sustainable pipeline
Requirements
What you’ll need- Previous experience in pre-sales
- Experience selling multiple products
- Strong commercial mindset, with a focus on sales, negotiation, and opportunity generation
- High resilience and emotional maturity to work with high volumes, cold outreach, and recurring objections
- Ability to build rapport and demonstrate value to companies that are not yet familiar with the solution or have not shown active interest
- Consultative communication, active listening, and ability to adapt messaging
- Ability to conduct structured discovery
- Familiarity with CRM systems for lead management, sales activities, and pipeline management
- Practical knowledge of sales methodologies and playbooks, such as SPIN Selling
- Understanding of sales metrics, including conversion rate, activity volume, and sales cycle
- Ownership, autonomy, and flexibility in a developing team
- Ability to deliver results in high-performance environments with challenging targets
- Clear, objective, and persuasive verbal and written communication
Benefits
Comp & perks- Holistic well-being through self-care initiatives and benefits across the emotional, financial, physical, occupational, and social dimensions
- Continuous learning, ongoing knowledge exchange, and professional growth
- Support for ownership and career development
- Inclusive environment with diversity, inclusion, and belonging initiatives
- Inclusion groups and initiatives supporting people with disabilities, racial equity, and women’s empowerment