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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in content strategy and creative direction, effectively translating brand objectives into engaging content while balancing commercial goals. Proven ability to lead and mentor teams, ensuring high standards in creative execution across various platforms.
Highest-signal resume keywords
Content StrategyCreative DirectionSocial Media ExpertiseBrand StrategyTeam Leadership
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Creative Brief DevelopmentContent DevelopmentCampaign ManagementVisual ExecutionContent Performance Analysis
Soft Skills
Creative JudgementCollaborationPresentation SkillsMentoringDecision Making
Industry Keywords
Cultural TrendsAudience InsightCommercial ObjectivesContent FormatsProduction Teams
About the role
Key responsibilities & impact- Lead the strategic and creative direction of content, turning brand objectives, audience insight and cultural understanding into engaging ideas
- Take ideas from initial concept through to final content, setting creative ambition and maintaining high craft standards
- Develop clear creative briefs rooted in brand objectives, audience insight and commercial goals
- Develop bold, original ideas and present creative thinking to clients and internal stakeholders
- Build understanding of brands, audiences, positioning, competitors and categories
- Use audience, social and cultural insight to identify distinctive, culturally relevant opportunities
- Lead creative direction across campaign, always-on and reactive content shoots
- Make creative decisions on set and direct photographers, videographers, models, creators and production teams
- Work with the Art Director to ensure visual execution delivers against the creative vision
- Review work throughout production and post-production, challenging content that does not meet creative standards
- Lead ideas across campaigns, always-on, reactive, creator and UGC content
- Stay current with culture, social behaviour, emerging formats and creative trends
- Act as a senior creative voice across social, creative, production and accounts
- Partner with Accounts to understand client expectations and identify creative opportunities
- Support and mentor junior team members through feedback and guidance
- Use content performance, audience behaviour and social insights to inform future briefs and creative development
- Balance creative ambition with brand and commercial objectives
Requirements
What you’ll need- Strong experience in content strategy, creative strategy and social, with a proven track record of developing and leading creative ideas from brief through to execution
- Strong understanding of social platforms, content formats, audiences and cultural trends
- Experience leading or directing shoots and working with photographers, videographers, creators and production teams
- Strong creative judgement with an ability to recognise what makes an idea or piece of content genuinely strong
- Confident presenting creative ideas and challenging conversations with clients and internal stakeholders
- Strong understanding of brand strategy and how to translate it into engaging content
- Commercially aware, with the ability to balance creative ambition with client and business objectives
- Highly collaborative and hands-on, but confident enough to take ownership and make decisions rather than overseeing from a distance
- A natural leader who can bring people with them, raise standards and get the best out of the wider team
Benefits
Comp & perks- Participation in Annual & New Business Bonus Schemes
- Up to 29 days leave + bank holidays
- Summer hours
- Free breakfast & refreshments
- Company pension scheme
- Cycle to Work scheme
- Enhanced family friendly benefits
- A warm, supportive team & a dog-friendly office