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Manager, Paid Search
Real Chemistry. Own the day-to-day execution and performance of paid search campaigns across Google Ads, Microsoft Ads, and supporting search technologies .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing paid search campaigns across Google Ads and Microsoft Ads, with a strong focus on budget management, performance optimization, and data analysis. Capable of translating campaign data into actionable insights and leading cross-functional collaboration to achieve client objectives.
Highest-signal resume keywords
Google Ads ManagementMicrosoft Ads ManagementCampaign Performance OptimizationBudget ManagementData Analysis
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Paid Search Campaign ManagementBidding StrategiesKeyword ManagementAudience TargetingAttributionConversion OptimizationCampaign MeasurementForecast DevelopmentPerformance ReportingTroubleshooting
Soft Skills
Client CommunicationPresentation SkillsAnalytical ThinkingCritical ThinkingProblem-Solving
Tools & Technologies
Microsoft ExcelMicrosoft PowerPointReporting PlatformsAnalytics Platforms
Industry Keywords
Digital Media CampaignsPharmaceutical MarketingHealthcare Marketing
About the role
Key responsibilities & impact- Own the day-to-day execution and performance of paid search campaigns across Google Ads, Microsoft Ads, and supporting search technologies
- Develop tactical paid search strategies aligned with client objectives, audience strategies, KPIs, and integrated media plans
- Contribute to campaign forecasts, planning inputs, and supporting data analysis
- Oversee campaign launches, including setup, trafficking, quality assurance, tracking, tagging, and delivery requirements
- Own campaign pacing, budget management, ongoing optimization, and performance monitoring
- Track campaign spend, maintain budget forecasts, and actualize budgets monthly
- Troubleshoot platform, tracking, attribution, trafficking, and reporting issues
- Translate campaign data into performance narratives, actionable insights, and optimization recommendations
- Identify account evolution, testing, and platform innovation opportunities
- Communicate account status, campaign performance, and recommendations to clients and vendors
- Participate in client meetings and lead day-to-day discussions with senior leadership support as appropriate
- Develop paid search strategies, performance recommendations, and presentations
- Coordinate account projects with Integrated Media, Analytics, Strategy, Ad Operations, Creative, and Client Experience teams
- Delegate and oversee campaign responsibilities assigned to Associates and Senior Associates
- Mentor and train junior team members
- Contribute to process improvements, documentation, training materials, automation initiatives, and emerging platform capabilities
Requirements
What you’ll need- 3+ years of professional experience managing digital media campaigns, with significant hands-on experience in paid search
- Strong expertise in Google Ads, Microsoft Ads, and paid search campaign management
- Experience managing campaigns end to end, including planning, setup, launch, optimization, reporting, and performance analysis
- Strong understanding of bidding strategies, keyword management, audience targeting, attribution, conversion optimization, and campaign measurement
- Demonstrated ability to monitor campaign performance, manage budgets and pacing, and optimize toward established KPIs
- Experience developing forecasts, tracking spend, and maintaining accurate monthly budget actualization
- Ability to troubleshoot platform, tracking, tagging, attribution, and reporting issues
- Experience translating campaign data into meaningful insights, performance narratives, and optimization recommendations
- Strong client communication, presentation, analytical, critical-thinking, and problem-solving skills
- Demonstrated project-management, organizational, and prioritization capabilities
- Experience delegating tasks, overseeing campaign workstreams, or mentoring and training junior team members
- Proficiency in Microsoft Excel, PowerPoint, and relevant reporting and analytics platforms
- Pharmaceutical and healthcare marketing experience is preferred but not required
Benefits
Comp & perks- Generous holiday and paid time off
- Private medical, dental, and vision plan options
- Support in saving for the future
- Mental wellness coaching and support
- Access to more than 13,000 online classes with LinkedIn Learning
- Free snacks in offices
- Hybrid and remote flexibility where appropriate
- Collaboration, culture-building, learning, and team connection opportunities throughout the year