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Manager, Paid Social
Real Chemistry. Plan, strategize, execute, implement, and deliver paid social campaigns to meet client objectives .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing paid social media campaigns across multiple platforms, with a strong focus on data-driven strategies and performance optimization. Proficient in collaborating with internal teams to deliver integrated marketing solutions in the healthcare sector.
Highest-signal resume keywords
Paid Social Media ManagementMeta Business ManagerCampaign Performance OptimizationProject ManagementHealthcare Marketing
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Social Media BuyingCampaign PlanningData AnalyticsPerformance ManagementBudget Management
Soft Skills
Relationship BuildingAbility to Work Under PressurePrioritization
Tools & Technologies
LinkedIn AdsGoogle AdsReddit AdsX AdsMediaOcean/Prisma
Certifications & Qualifications
Meta BlueprintX Ads AcademyGoogle Certifications
Industry Keywords
Digital MarketingOmnichannel MarketingHealthcare SolutionsDiversity, Equity, and Inclusion
About the role
Key responsibilities & impact- Plan, strategize, execute, implement, and deliver paid social campaigns to meet client objectives
- Partner with strategy and account teams on a day-to-day basis
- Activate omnichannel, digital-first marketing and advertising campaigns
- Manage paid social media, dynamic ad creative, personalization, and integrated digital media programs
- Collaborate with internal teams and client peers to develop strategic healthcare solutions
- Lead paid social media across several healthcare accounts within an integrated team
- Execute campaign planning, setup, creation, QA, optimization, performance management, and reporting
- Maintain knowledge of social media platforms and trends
- Create and present decks translating business objectives into media plans
- Advise internal teams and clients on creative, placement optimization, and paid social best practices
- Provide input on KPIs and partner with analytics teams on measurement approaches
- Monitor ad-platform budgets, maintain flowcharts, and review and approve campaigns in MediaOcean/Prisma
- Recommend actions based on research, campaign results, industry trends, innovation, and competitive pressures
- Use metrics, data, and analytics to inform trading strategies and campaign management
- Build partnerships with media partners and understand the demand, supply, verification, and measurement ecosystem
Requirements
What you’ll need- 1-3 years of experience managing paid social media and working hands-on as a trader across multiple social platforms
- Strong knowledge of social media platforms and data used to support and measure campaign performance
- Proficiency with social media buying platforms, including Meta Business Manager, LinkedIn Ads, Google Ads, Reddit Ads, and X Ads
- In-depth understanding of functionality, strategies, and best practices for major social platforms
- Exceptional project management skills
- Ability to work under pressure, meet deadlines, prioritize, and manage detailed budgets
- Ability to build relationships with internal teams
- Experience in pharma/healthcare preferred but not required
- Meta Blueprint, X Ads Academy/Twitter Flight School, and Google Certifications are a plus
- Work-related diversity, equity, and inclusion involvement is a plus
Benefits
Comp & perks- Comprehensive benefits package
- Free snacks
- Generous holiday and paid time off
- Options for private medical, dental, and vision plans
- Support in saving for the future
- Mental wellness coaching and support
- Access to more than 13,000 online classes with LinkedIn Learning
- Hybrid and remote flexibility where appropriate
- Collaboration, culture-building, learning, and team connection opportunities throughout the year