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Recraft

Design Copywriter

Recraft

. Develop and evolve Recraft's tone-of-voice guidelines .

Posted 10/4/2026full-timeRemote • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in developing brand voice and tone-of-voice guidelines while producing high-quality written content across various platforms. Proficient in UX writing, SEO articles, and collaboration with design teams to create engaging narratives and product descriptions.

Highest-signal resume keywords
UX WritingSEO WritingScriptwritingDesign BackgroundExcellent Written English

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Content WritingCopywritingEditingBrand Voice DevelopmentLong-Form Article WritingSocial Media WritingNaming ExperienceMotion Video ScriptingUX Copy CreationAI Tools Proficiency
Soft Skills
Curiosity About DesignCollaboration
Industry Keywords
DesignCreative CampaignsContent DesignVisual CultureBrandingSocial MediaOnboardingProduct Copy

About the role

Key responsibilities & impact
  • Develop and evolve Recraft's tone-of-voice guidelines
  • Ensure consistent brand voice across every channel
  • Write social posts, release announcements, and launch copy for new models and features across X, Instagram, LinkedIn, YouTube, and Discord
  • Write scripts and copy for motion videos, tutorials, interviews, and other storytelling formats
  • Contribute words to special projects and creative campaigns
  • Write and edit SEO articles for the blog
  • Create UX copy for onboarding, empty states, tooltips, and feature descriptions in Recraft Studio
  • Help name new models, features, and products and write their introductory copy
  • Test new models in Recraft Studio before release and write from first-hand experience
  • Work with design, product, and model researchers; report to the Head of Content as part of the Creative Team

Requirements

What you’ll need
  • A design background (graphic, brand, type, UI, or editorial) with writing as your main craft, or years of close work with designers and fluent design knowledge
  • Excellent written English (C2 or equivalent)
  • Published work that can be shown, such as articles, a blog or newsletter, social accounts, or product copy
  • Ability to write across launch posts, long-form articles, and UX copy while maintaining the voice
  • Hands-on experience with AI tools and regular usage
  • Curiosity about the design world
  • Nice to have: personal blog, newsletter, or Substack about design, type, visual culture, or AI
  • Nice to have: SEO writing experience
  • Nice to have: UX writing or content design experience
  • Nice to have: naming experience
  • Nice to have: scriptwriting for video or motion
  • Nice to have: experience at a design tool, creative tech company, or design studio

Benefits

Comp & perks
  • Bonus potential tied to your performance review
  • Ownership of the voice of a product that designers use every day
  • Close work with design, product, and the people who build our models
  • Room to experiment with formats, channels, and ideas
  • Direct, useful feedback and openly shared context within the team