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Turkey Country Manager – Crypto iGaming
Recruiter4You. Develop and execute the Turkey market strategy, commercial roadmap and P&L .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing market strategies for the Turkish online gaming sector, focusing on customer acquisition, retention, and revenue growth. Proficient in managing VIP operations and leveraging partnerships to optimize player engagement and profitability.
Highest-signal resume keywords
Turkey-Facing Online Casino ExperienceCustomer Acquisition StrategyVIP Operations ManagementAnalytical SkillsNative Turkish Language Proficiency
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Customer Lifetime Value AnalysisCPA NegotiationRevenue Share ManagementRetention Strategy DevelopmentAcquisition Budget ManagementPerformance MonitoringMarket Growth StrategyCampaign DevelopmentSEO OptimizationPaid Media Management
Soft Skills
Commercial AcumenEntrepreneurial MindsetStrong Communication Skills
Industry Keywords
IGamingSportsbookCrypto GamingTurkish MarketAffiliate MarketingGaming CommunitiesInfluencer PartnershipsChurn ManagementPlayer ProfitabilityStrategic Partnerships
About the role
Key responsibilities & impact- Develop and execute the Turkey market strategy, commercial roadmap and P&L
- Drive growth in first-time depositors, active players, GGR/NGR and customer lifetime value
- Build and optimise acquisition channels across affiliates, influencers/KOLs, SEO, paid media, social and strategic partnerships
- Develop relationships with Turkish affiliates, streamers, media partners and gaming communities
- Negotiate CPA, revenue-share and hybrid deals
- Lead VIP, retention and reactivation strategies, including campaigns to recover dormant and churned players
- Work closely with CRM to improve conversion, retention, player activity and lifetime value
- Define local brand positioning, promotions and campaigns based on Turkish player behaviour, products, payment methods and crypto usage
- Monitor competitors, identify growth opportunities and optimise acquisition costs and ROI
- Build and lead local commercial teams across acquisition, affiliate, VIP, marketing and community functions
- Collaborate with central marketing, CRM, product, payments, compliance and operations teams
- Establish a growth strategy, acquisition network, VIP operation, and retention and reactivation initiatives within the first 6–12 months
- Deliver performance against profitable acquisition, FTDs, active players, VIP growth, retention, reactivation, GGR/NGR and overall market growth
Requirements
What you’ll need- Strong experience in Turkey-facing online casino, sportsbook, crypto gaming or a closely related iGaming business
- Proven track record of growing customer acquisition and revenue in the Turkish market
- Experience managing VIP operations, retention, reactivation and high-value player relationships
- Established network across Turkish affiliates, influencers, KOLs, streamers and gaming communities
- Strong understanding of CPA, revenue share, CAC, LTV, churn, retention and player profitability
- Experience managing acquisition budgets and delivering measurable ROI
- Excellent commercial and analytical skills, with an entrepreneurial, hands-on approach
- Native or near-native Turkish and strong English communication skills
Benefits
Comp & perks- A competitive and flexible package offered based on experience and seniority
- Performance-based incentive scheme may be considered, linked to the growth and profitability of the Turkish business