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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing administrative tasks, including correspondence and scheduling, while maintaining and optimizing website content for SEO and AEO. Proficient in using AI tools for content creation and fact-checking, with a strong focus on digital marketing strategies across various platforms.
Highest-signal resume keywords
WordPress Website ManagementSEO SkillsAEO UnderstandingContent Creation in CanvaEmail Newsletter Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Website OptimizationContent WritingSEOAEOEmail MarketingSocial Media ManagementCanva ProBrevoFact-CheckingAdministrative Support
Soft Skills
Organizational SkillsProactive ApproachCommunication SkillsAttention to DetailConfidentiality
Tools & Technologies
WordPressBrevoCanva ProAI ToolsSocial Media Platforms
Industry Keywords
Digital MarketingContent StrategyEmail NewslettersSocial Media ContentSEO Reports
Tech Stack
Tools & technologiesWordPress
About the role
Key responsibilities & impact- Join a daily 11:00 UK call to agree priorities
- Manage and file the principal solicitor's inbox
- Provide correspondence, scheduling and administrative support
- Write and edit website articles, case summaries and social posts
- Use AI tools where helpful and fact-check content before publication
- Convert website content into a monthly newsletter in Brevo
- Manage newsletter contacts and automations
- Maintain the WordPress website, including updates, backups, broken links and security
- Optimise website content for SEO and AEO
- Manage keywords, meta titles and descriptions, schema/structured data, FAQs and content structure
- Run monthly SEO and AEO checks and provide short reports with recommendations
- Create images in Canva Pro
- Support LinkedIn, Instagram, TikTok and YouTube content, including content and video ideas
Requirements
What you’ll need- At least 2 years' experience as a PA, EA or VA
- Excellent written English (UK)
- Solid marketing knowledge, including content, email newsletters and social media
- Hands-on experience maintaining and optimising a website; WordPress preferred
- Practical SEO skills
- Understanding of AEO (answer engine optimisation) for AI answers such as ChatGPT, Google AI Overviews and Perplexity
- Experience with Canva
- Experience with Brevo or Mailchimp is an advantage
- Track record of handling confidential information
- Willingness to sign an NDA
- Calm, organised and proactive approach; asks questions rather than assumes
- Secure private laptop, reliable internet and a power backup
- Availability for a daily 11:00 UK call
- No legal background required
Benefits
Comp & perks- Part-time remote work
- Daily 11:00 UK call arrangement
- Use of AI tools where helpful
- Flexible support across PA, marketing, website and social media activities