Marketing Performance Manager

Recurly

. Own conversion rate optimization, personalization, and testing across the website .

Posted 10/15/2026full-timeMedellín • ColombiaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in Conversion Rate Optimization (CRO) and personalization strategies, with a strong focus on A/B testing, analytics, and data-driven decision-making. Proficient in utilizing tools like GA4 and Google Tag Manager to enhance marketing operations in a B2B SaaS environment.

Highest-signal resume keywords

Conversion Rate Optimization (CRO)A/B Testing and Personalization ProgramsGoogle Analytics 4 (GA4)Google Tag Manager (GTM)Business Intelligence (BI) Reporting

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Conversion Rate OptimizationA/B TestingData AnalysisGA4 ConfigurationGoogle Tag ManagerDashboard CreationSQLAI Marketing OperationsUX ResearchPrivacy-Compliant Tracking

Soft Skills

Clear CommunicationJudgment for Recommendations

Tools & Technologies

QualifiedSalesforceLooker StudioTableauContentful CMSMarketo6senseOneTrustWrikeBigQuery

Industry Keywords

B2B SaaSMartech StackSubscription BillingFintechFunnel Metrics

Tech Stack

Tools & technologies

BigQuerySQLTableau

About the role

Key responsibilities & impact

Own conversion rate optimization, personalization, and testing across the website
Design and optimize personalized experiences for specific audiences
Plan, run, and analyze A/B tests and personalization programs
Operate conversational marketing and AI SDR through Qualified, including configuring flows, sequences, and routing
Use analytics to identify visitor drop-off points and determine subsequent tests
Configure GA4, custom events and conversions, explorations, and diagnose data quality issues
Design, maintain, and troubleshoot Google Tag Manager container architecture
Build dashboards and performance reports in a BI tool
Turn performance data into recommendations on what to test, scale, or stop
Partner cross-functionally with Content, Digital Experience, Demand Generation, Sales and SDR leadership, and RevOps
Report to the Senior Director of Marketing Operations

Requirements

What you’ll need

3+ years in conversion rate optimization, growth, or marketing operations in a B2B SaaS environment
Proven CRO track record planning, running, and analyzing A/B tests and personalization programs, with demonstrated conversion gains
Strong grasp of experimentation fundamentals, including hypothesis design, sample size, statistical significance, and result validity
Hands-on Qualified experience (chat and Piper AI SDR), or deep experience with an equivalent conversational marketing platform, including building flows, sequences, and routing
Strong GA4 skills, including configuration, custom events and conversions, explorations, and diagnosing data quality issues
Strong Google Tag Manager expertise, including tags, triggers, variables, data layer, consent-aware configuration, and independent troubleshooting
Proven dashboard and reporting experience in a BI tool such as Looker Studio, Looker, Tableau, or similar
Judgment to turn data into recommendations
Working knowledge of Salesforce and funnel metrics, including campaigns, campaign member statuses, leads, MQLs, pipeline, and closed-won
Clear communication skills for explaining test results and dashboards to varied stakeholders
Contentful CMS experience, including native personalization and A/B testing capabilities, content models, and components
Experience with the wider martech stack, such as Marketo, 6sense, OneTrust, Wrike, or equivalents
UX research and behavioral analytics experience, including heatmaps, session recordings, and user testing
Privacy-compliant tracking experience, including consent mode, cookie categorization, and consent management platforms
SQL or BigQuery experience
Experience using AI to scale marketing operations, including prompt design, templating, and automation
Subscription billing, fintech, or SaaS billing experience

Benefits

Comp & perks

Competitive benefits programs
Perks designed to fit the needs of employees and their families
Reasonable accommodations for candidates with disabilities in the recruiting process