Strategic Prospecting Specialist, Senior BDR

Rede Comunicação

. Identify, engage, and qualify high-value strategic accounts .

Posted 10/9/2026full-timeBelo Horizonte • BrazilSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in strategic account management, corporate communications, and reputation management, with a strong ability to engage C-level executives and manage complex prospecting cycles. Proficient in developing multichannel outbound campaigns and maintaining CRM systems to drive sales performance.

Highest-signal resume keywords

Strategic Account ManagementCorporate CommunicationsCRM ToolsMultichannel Outbound CampaignsSales Methodologies

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Account-Based MarketingMarket IntelligencePerformance Metrics AnalysisProspectingNeeds Assessment

Soft Skills

Clear CommunicationOrganizational SkillsResilienceTime ManagementProfessionalism

Tools & Technologies

CRM SystemsMarketing Automation Platforms

Industry Keywords

Public RelationsMarketing AgenciesCrisis ManagementReputation Management360-Degree Communications

About the role

Key responsibilities & impact

Identify, engage, and qualify high-value strategic accounts
Conduct research, cold outreach, and follow-up to schedule qualified prospecting meetings
Qualify prospects based on strategic fit, buying readiness, and interest in corporate communications and reputation management solutions
Engage with directors, executive managers, and communications coordinators
Analyze active and inactive client portfolios to identify gaps and opportunities
Maintain strategic relationships with stakeholders at existing accounts and identify new challenges and needs
Schedule service presentations and needs-assessment meetings with decision-makers
Collaborate with Marketing on the Account-Based Marketing (ABM) program
Develop and execute personalized, multichannel outbound campaigns
Follow up on proposals submitted by the CEO or Account Executive
Keep the CRM up to date
Consolidate and report results and performance metrics monthly to the sales management team and CEO
Serve as the agency’s market intelligence and market-development representative

Requirements

What you’ll need

Experience in communications, PR, marketing agencies, or consulting firms
Bachelor’s degree in Communications (Advertising, Public Relations, or related field) and Marketing
Deep understanding of the pillars of 360-degree communications (Media, Content, Digital, Crisis, and Reputation)
Familiarity with sales methodologies, CRM tools, and marketing automation platforms
Ability to communicate clearly, concisely, and professionally with C-level executives and decision-makers
Resilience and persistence when managing long and complex prospecting cycles
Strong organizational and time-management skills to manage a high volume of prospecting and follow-up activities
Strategic perspective on corporate communications and reputation management
Bachelor’s degree

Benefits

Comp & perks

Life insurance
Company-provided phone and computer
Medical and dental insurance
Discount programs and partner benefits
Transportation allowance
Meal or food allowance
Hybrid work: work from home two days per week (Belo Horizonte)