ABM Manager

Redgate Software

. Own 1:1 ABM programmes for Tier A and B accounts, activating whitespace and driving expansion .

Posted 10/22/2026contractCambridge • United KingdomMid-LevelSenior💰 £55,000 - £65,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Account-Based Marketing (ABM) strategies, particularly in managing 1:1 and 1:few programs for B2B software accounts. Possesses strong analytical skills to measure account engagement and revenue impact while collaborating effectively with Sales and senior stakeholders.

Highest-signal resume keywords

Account-Based Marketing (ABM)B2B Marketing ExperienceCustomer Expansion ProgramsData-Driven Decision MakingStakeholder Engagement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

ABM Program ManagementCustomer Insights AnalysisCampaign ExecutionMetrics MeasurementContent Development

Soft Skills

Strong Writing SkillsStrategic ThinkingCollaboration

Tools & Technologies

AI ToolsMarketing Operations ToolsSales Tools

Industry Keywords

B2B SoftwareEnterprise Buying GroupsCross-Sell ProgramsExecutive Business Reviews

About the role

Key responsibilities & impact

Own 1:1 ABM programmes for Tier A and B accounts, activating whitespace and driving expansion
Run 1:few programmes for groups of accounts with shared needs, buying signals, or roles
Partner with Sales on account plans for priority accounts
Map buying groups and equip champions with content, proof points, and business cases
Plan and host executive business reviews alongside the Events team
Develop internal case studies capturing value delivered for key accounts
Test AI tools and approaches, measure effectiveness, and share learnings
Collaborate with MarOps, RevOps, and Sales on data, tooling, and reporting
Measure account engagement and ABM-influenced pipeline and revenue
Share account and market insights with wider Marketing

Requirements

What you’ll need

Significant senior B2B marketing experience with a proven track record owning ABM programmes, ideally in software
Experience running 1:1 customer expansion or cross-sell programmes
Understanding of enterprise buying groups and how to map influence, roles, and sponsors within an account
Strong working relationship with Sales
Confidence partnering across the full buying journey and working with senior stakeholders, including customer executives
Commercial awareness and a data-driven approach
Ability to draw insight from signals and metrics and act on it
Ability to think strategically and execute across messaging, campaigns, events, and webinars
Strong writing skills, ideally for a technical B2B audience
Eligibility to live and work in the advertised location

Benefits

Comp & perks

Hybrid working: home and Cambridge office
Monthly wellbeing allowance
Generous paid time off
Investment in learning, development, and career progression
Private health insurance
Trust-, accountability-, and collaboration-focused work environment
Access to Claude and AI tools from day one
Clear pathways and support for skill and impact growth
Sustainable delivery practices and time to improve ways of working