Product Marketing Manager

Redgate Software

. Lead the go-to-market strategy for Redgate's Database Change Management portfolio .

Posted 10/27/2026full-timeAustin • Texas • United StatesMid-LevelSenior💰 $115,000 - $135,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading go-to-market strategies, shaping messaging, and aligning cross-functional teams to drive product success in a B2B technology environment. Proven ability to leverage market insights and competitive analysis to inform product roadmaps and enhance sales enablement.

Highest-signal resume keywords

Go-To-Market StrategyStakeholder ManagementMarket ResearchProduct Marketing ExpertiseSales Enablement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Market ResearchCompetitive AnalysisMessaging DevelopmentProduct PositioningDemand GenerationCustomer Lifecycle MarketingAccount-Based Marketing (ABM)Cross-Functional AlignmentEnterprise Sales CyclesTechnical Audience Engagement

Soft Skills

Excellent CommunicationOrganizational SkillsInfluencing SkillsTrust BuildingCollaboration

Industry Keywords

B2B TechnologyDatabase Change ManagementEnterprise BuyerComplex Buying GroupsSales Leadership

About the role

Key responsibilities & impact

Lead the go-to-market strategy for Redgate's Database Change Management portfolio
Shape positioning, messaging, and go-to-market plans based on market and customer insight
Partner with sales leadership, enterprise sales teams, regional marketing, and global marketing teams
Serve as the conduit between the US market and UK-based Product teams
Bring enterprise buyer, competitor, and market intelligence to inform global product and go-to-market strategy
Help Sales and Marketing deliver the right message to the right audience
Help Product understand where to invest next

Requirements

What you’ll need

Experienced marketing professional with proven success partnering with Sales, Marketing, and Product teams on go-to-market initiatives
Experience ideally within a B2B technology company with enterprise sales cycles, complex buying groups, or technical/developer-focused audiences
Ability to turn market research, competitive analysis, and customer research into clear messaging and positioning
Ability to generate insights that inform product roadmaps
Demonstrated experience as a strategic partner to sales teams
Ability to influence and enable senior sellers and sales leadership
Strong stakeholder management skills and a track record of building cross-functional alignment, trust, and influence
T-shaped marketing skills combining product marketing expertise with understanding of demand generation, customer lifecycle marketing, ABM, and sales enablement
Organized approach to managing workload and projects
Excellent communication skills
Comfortable communicating with stakeholders at all role levels
Eligibility to live and work in the advertised Austin location

Benefits

Comp & perks

Hybrid working: home and our Austin office
Monthly wellbeing allowance
Generous paid time off
Genuine investment in learning, development, and career progression
Private health insurance
Access to AI tools, including Claude, from day one