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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in SEO, digital analytics, and email marketing, with a strong ability to produce insightful reports and optimize client websites. Proficient in utilizing various analytics tools and platforms to drive performance and enhance digital strategies.
Highest-signal resume keywords
SEO ExpertiseDigital Analytics ProficiencyEmail Marketing ExperienceGA4 and Data Studio SkillsAEO and GEO Knowledge
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
SEODigital AnalyticsEmail MarketingAEOGEOGA4Data StudioHTMLWordPressCMS
Soft Skills
Attention to DetailSelf-DirectedReliable
Tools & Technologies
FunnelHubSpotMailchimpKlaviyoMeta AdsSemrushAhrefsGoogle Search ConsoleFigmaSlack
Industry Keywords
Digital MarketingReal Estate MarketingHomebuilding MarketingMaster-Planned Community Marketing
Tech Stack
Tools & technologiesWordPress
About the role
Key responsibilities & impact- Own monthly client analytics and reporting
- Build quarterly Data Studio reports with insights and executive summaries
- Produce monthly performance reports for multiple clients
- Connect data sources such as Funnel, GA4, HubSpot/Mailchimp/Klaviyo and Meta
- Check data accuracy and write clear insights and executive summaries
- Incorporate SEO and AEO tracking findings into quarterly reporting
- Conduct keyword and competitor research and make recommendations during website and blog development
- Audit client websites for alt text, meta descriptions, title tags and related elements
- Own AEO tracking and strategy across ChatGPT, Perplexity, Google AI Overviews and Copilot
- Run recurring AEO audits and implement optimizations
- Maintain the cross-client AEO tracker, AEO procedures and SOP documentation
- Maintain and update SEO/AEO/GEO training materials
- Make website updates and monitor site health across client sites
- Create, test and publish blogs and press releases on client websites
- Proof websites during QA and testing
- Develop and improve website and SEO processes
- Build, test and send nurture emails in CRM platforms
- Prepare paid and HTML emails, including UTM and CTA updates
Requirements
What you’ll need- 5–7+ years of experience in SEO, digital analytics or digital marketing
- Proven hands-on experience in SEO, digital analytics and email marketing, ideally in an agency setting
- Working knowledge of AEO and GEO, and how brands surface in AI answer engines
- Proficiency with GA4, Funnel, Meta Ads, Data Studio and HubSpot/Mailchimp/Klaviyo (email builds, testing and sends)
- Experience with CMS platforms such as WordPress and SEO plugins such as Yoast or Rank Math
- Comfort with basic HTML for email builds and edits
- Strong attention to detail, with the ability to turn data into plain-language insights for clients
- Self-directed and reliable working independently across multiple clients and deadlines
- Familiarity with tools such as Semrush, Ahrefs, Data Studio and Google Search Console
- Experience building custom instructions, skills or GPTs in AI tools such as Claude and ChatGPT
- Experience in real estate, homebuilding or master-planned community marketing
- Experience creating training materials or SOPs for non-technical teams
- Familiarity with Google Workspace, Figma, Adobe Acrobat and Slack
- Familiarity with project management software, ideally Workamajig and Asana
- No employer sponsorship available
- No third-party candidates
Benefits
Comp & perks- Strong potential for long-term contract extensions
- Part-time schedule averaging 15–20 hours/week
- 100% remote work
- Flexibility to overlap with Mountain Time zone
