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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in SEO and AEO strategies, including on-page, technical, and content optimization. Proficient in managing agency relationships and utilizing analytics tools to drive performance insights and content strategies.
Highest-signal resume keywords
SEO ExpertiseContent OptimizationAnalytics Tools ProficiencyAgency Relationship ManagementTechnical SEO Monitoring
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
On-Page SEOTechnical SEOContent SEOKeyword ResearchSchema MarkupEntity OptimizationContent Brief CreationDashboard CreationPerformance ReportingAI Search Optimization
Soft Skills
Excellent Written CommunicationEditing SkillsPresentation SkillsExceptional OrganizationProcess Discipline
Tools & Technologies
Google Search ConsoleSemrushAhrefsConductorAEMAsana
Industry Keywords
SEOAEOGenerative SearchContent PlanningCrawlabilityIndexationSite SpeedBrand VoiceContent CalendarOrganic Traffic
Tech Stack
Tools & technologiesAEM
About the role
Key responsibilities & impact- Partner with the SEO/AEO Strategist to manage day-to-day work with the SEO/AEO agency, including working sessions, deliverables, and timelines
- Review agency audits, recommendations, and deliverables for accuracy, brand alignment, and business impact
- Prioritize optimizations by effort and impact and maintain the implementation roadmap
- Oversee implementation of approved optimizations with development, product, content, and ecommerce teams from ticket through launch
- QA live changes and follow up on issues
- Bring forward SEO and AEO recommendations based on data, competitive research, and emerging trends
- Optimize content for AI answer engines and generative search through structured content, schema markup, and entity optimization
- Conduct keyword, topic, and question research to identify content gaps and opportunities
- Monitor technical SEO health, including crawlability, indexation, site speed, and structured data
- Create dashboards, provide reports, and identify insights on rankings, organic traffic, AI visibility and citations, and conversions
- Help manage the Holland America blog and SEO/blog content calendar
- Review, write, and edit blog posts and web content according to brand voice and style guidelines
- Create content briefs covering keywords, search intent, structure, and AEO-friendly formatting
- Collaborate with brand, social, email, and PR teams so search insights inform broader content plans
Requirements
What you’ll need- Must be able to successfully pass a background check
- 3–5 years' experience in SEO, in-house or at an agency, including on-page, technical, and content SEO
- 3+ years' experience writing and editing search-optimized content
- Portfolio of published work required
- Working knowledge of AEO and generative search, including how AI assistants find, summarize, and cite content
- Experience managing agency relationships or reviewing third-party SEO recommendations
- Experience utilizing analytics tools, creating dashboards, and delivering performance reports
- Strong proficiency in SEO and digital tools, such as Google Search Console, Semrush, Ahrefs or Conductor, AEM, and Asana
- Ability to manage multiple projects concurrently, from content planning through publishing and implementation
- Excellent written communication, editing, and presentation skills
- Must possess exceptional organization and process discipline, staying ahead of deadlines and deliverables
Benefits
Comp & perks- Choice of 2 Medical/RX insurance plans from Premera (Blue Cross/Blue Shield national network)
- Paid Time Off (PTO)
- 401(k) plan with company match
- Company paid Life/AD&D insurance for employees who participate in medical insurance
- Rate assumes full benefits; rate increases if all benefits are not needed
