Associate Manager, Sports and Partnership Marketing – Basketball

Reebok

. Support development and execution of global sports marketing and partnership strategies across the Reebok Basketball business unit .

Posted 11/7/2026full-timeBoston • Massachusetts • United StatesJuniorMid-Level💰 $60,000 - $80,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing marketing strategies within the sports industry, particularly in Basketball, while managing projects and partnerships effectively. Strong ability to analyze market trends and competitor strategies to inform go-to-market initiatives.

Highest-signal resume keywords

Marketing Strategy DevelopmentIntegrated Marketing CampaignsProject ManagementPartnership ManagementCompetitive Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

MarketingProject ManagementCompetitive AnalysisDigital MarketingPublic RelationsInfluencer MarketingRetail MarketingMicrosoft Office ProficiencyCampaign ExecutionAthlete Partnership Evaluation

Soft Skills

Organizational SkillsCreative ThinkingCommunication SkillsDecision MakingTime Management

Certifications & Qualifications

Bachelor's Degree

Industry Keywords

Sports MarketingBasketballPartnership StrategiesMarketing ActivationsCultural Relevance

About the role

Key responsibilities & impact

Support development and execution of global sports marketing and partnership strategies across the Reebok Basketball business unit
Manage marketing project timelines aligned to internal and partner approval schedules
Ensure campaign delivery on time and in full
Create and maintain project status documents
Lead sample and promotional product ordering processes
Lead purchase order and invoicing processes
Facilitate internal and external marketing review meetings
Support day-to-day relationships with athletes, agents, managers, and external partners
Identify, evaluate, and recommend athlete, talent, and partnership opportunities
Identify opportunities to amplify the Basketball category and signed Basketball partners
Develop competitive analyses of basketball footwear and apparel launches
Evaluate competitor product strategies, athlete partnerships, campaign creative, launch timing, marketing activations, and cultural relevance
Inform Reebok Basketball’s go-to-market strategy with trends, whitespace opportunities, and actionable insights
Support the Senior Manager in developing marketing strategies, storytelling, and activation plans
Own select Basketball programs from concept through launch
Work cross-functionally with internal stakeholders and external partners to deliver integrated campaigns

Requirements

What you’ll need

Bachelor’s degree required
2–4 years experience in Marketing or Partnerships
Proficient in all Microsoft Office applications
Must be willing to travel (domestic and international) 20%
Well versed and knowledgeable in the current sport landscape, primarily Basketball
Outstanding organizational skills; ability to prioritize, multi-task and manage time
Ability to partner with internal colleagues, external brand partners, and external agencies/vendors
Experience working on integrated marketing campaign tactics including digital, public relations, influencer marketing and retail point-of-sale
Creative thinking
Ability to take direction and make decisions independently
Ability to manage projects autonomously
Excellent verbal and written communication skills

Benefits

Comp & perks

Discretionary company performance bonus
Medical benefits
Dental benefits
Retirement benefits
Wellness benefits
Voluntary benefit options
Employee product discounts