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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in integrated marketing strategies, campaign execution, and brand storytelling, with a strong understanding of lifestyle and cultural trends. Proficient in managing cross-functional collaborations and delivering impactful presentations within a dynamic environment.
Highest-signal resume keywords
Integrated Marketing ExperienceCampaign ExecutionBrand StorytellingProficiency in Microsoft OfficeUnderstanding of Fashion and Streetwear
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Integrated MarketingCampaign DevelopmentProject ManagementCreative Brief DevelopmentEvent SupportDigital Marketing TacticsPresentation SkillsConsumer-Facing ActivationsTrend MonitoringPartnership Marketing
Soft Skills
Influencing SkillsCollaborationCommunication
Tools & Technologies
Microsoft ExcelMicrosoft PowerPointAI Tools
Certifications & Qualifications
Bachelor’s Degree
Industry Keywords
Lifestyle MarketingFashionStreetwearSneaker CultureCultural LandscapeBrand ActivationsGlobal Marketing StrategiesCross-Functional TeamsConsumer TargetsCommercial Objectives
About the role
Key responsibilities & impact- Support development and execution of global marketing strategies, integrated campaigns, and partnerships for Reebok Classics
- Lead culturally relevant brand storytelling and activation plans for key Classics franchises, seasonal product launches, and collaborations
- Facilitate project milestones and cross-functional meetings across Marketing, Product, and Operating Partners
- Develop and maintain campaign timelines, deliverable trackers, and activation plans
- Manage seasonal marketing samples and product needs for shoots, talent partnerships, seeding, and other activations
- Partner with Product Marketing on seasonal product strategies, franchise priorities, consumer targets, distribution, and commercial objectives
- Monitor fashion, streetwear, music, entertainment, sneaker, and social trends
- Develop creative briefs and collaborate with internal teams and agencies on campaigns
- Lead content development for seasonal campaigns, product launches, and brand initiatives
- Partner with PR, Social, Partnerships, Digital, Wholesale, and other cross-functional teams for campaign execution
- Lead global activation plans and create go-to-market frameworks for Global Operating Partners
- Support consumer-facing activations that bring Reebok Classics to life
Requirements
What you’ll need- 5+ years of integrated marketing or related experience
- Bachelor’s degree required
- Proficiency in Microsoft Office applications, particularly Excel and PowerPoint
- Proficiency with AI tools
- Agency background preferred
- Willingness to travel domestically and internationally 30–40%
- Strong understanding of lifestyle, fashion, streetwear, sneaker culture, and the broader cultural landscape
- Experience with integrated marketing campaign tactics, including digital, PR, social, and partnership marketing
- Experience supporting events and consumer-facing brand experiences
- Ability to deliver effective presentations and influence within a highly matrixed organization
Benefits
Comp & perks- Discretionary company performance bonus
- Medical benefits
- Dental benefits
- Retirement benefits
- Wellness benefits
- Voluntary benefit options
- Employee product discounts