Regional Sales Manager – UK, Ireland, Scandinavia

Relais & Châteaux

. Promote the Relais & Châteaux brand and member hotels to the travel trade in the United Kingdom, Ireland, and Scandinavia .

Posted 10/2/2026full-timeRemote • United Kingdom, Ireland, Norway, Sweden, DenmarkMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in luxury sales within the hospitality industry, with a strong focus on building relationships and maximizing revenue through strategic account management and collaboration with global sales teams.

Highest-signal resume keywords

Luxury Hospitality ExperienceSales Strategy DevelopmentAccount ManagementRelationship BuildingCRM Familiarity

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales ActivitiesMarket Share GrowthAccount Action PlansMarketing PlansSales Blitz OrganizationDirect Sales EffortsMICE Account SolicitationRevenue MaximizationAttention to DetailConcept Grasping

Soft Skills

Leadership SkillsWritten CommunicationOral CommunicationSelf-MotivationCollaborative Work

Tools & Technologies

SynXisCRM

Industry Keywords

Relais & ChâteauxLuxury Hotel ConsortiaVirtuosoSerandipiansAmerican ExpressTravel TradeSales BlitzesFAM TripsVIP AgenciesUnited Kingdom

About the role

Key responsibilities & impact

Promote the Relais & Châteaux brand and member hotels to the travel trade in the United Kingdom, Ireland, and Scandinavia
Ensure member hotels receive maximum benefit from global sales efforts in designated markets
Grow revenue and maximize market share through sales activities and direct sales efforts
Identify and solicit travel agency and MICE accounts with significant revenue potential
Assist VIP agencies with confirming member hotels through central reservations/SynXis
Represent Relais & Châteaux at sales blitzes, PR events, conferences, and FAM trips
Aid in organizing sales blitzes, sales events, and showcases
Escort member hotels on sales calls during sales blitzes
Create annual account action and marketing plans
Build effective relationships with member hotels, restaurants, and Relais & Châteaux management
Collaborate with the global sales team to create a successful and cohesive sales organization
Report to the Global Director of Sales

Requirements

What you’ll need

Experience in the luxury hospitality industry preferred
Experience working with key luxury hotel consortia and programs such as Virtuoso, Serandipians, and American Express
University degree or equivalent
Excellent leadership and people skills
Excellent written and oral communication skills
Self-motivated with the ability to work independently and collaboratively
Ability to grasp new concepts
Clear thinker with attention to detail
Minimum 3 years’ experience in luxury sales
Familiarity with SynXis and working with a CRM is a plus
Must have the right to work in the United Kingdom; no visa sponsorship

Benefits

Comp & perks

Exclusive internal program allowing teams to experience the Relais & Châteaux collection firsthand and enjoy unique, enriching stays
Offers from carefully selected partners in lifestyle, wellness, and gastronomy
People-centered, high-standard, and supportive work environment
Professional and personal development opportunities