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Commercial Marketing Manager
Relax Gaming Ltd. Develop commercial marketing strategies and initiatives aligned with Relax Gaming’s business objectives .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing B2B marketing strategies, account-based marketing initiatives, and client engagement plans. Proficient in managing marketing campaigns, events, and cross-functional collaboration to drive commercial growth.
Highest-signal resume keywords
B2B Marketing ExperienceAccount-Based MarketingEvent ManagementSales EnablementProject Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing Strategy DevelopmentCampaign PlanningClient ActivationCopywritingPresentation CreationPerformance Data AnalysisBudget ManagementEvent CoordinationDigital MarketingSocial Media Management
Soft Skills
Organizational SkillsCommunication SkillsAttention to DetailCreative Problem-SolvingTeam Leadership
Tools & Technologies
Email Marketing PlatformsContent Management SystemsMarketing Automation ToolsPresentation SoftwareEvent Management Software
Industry Keywords
IGamingCommercial MarketingExperiential MarketingClient EngagementSales Objectives
About the role
Key responsibilities & impact- Develop commercial marketing strategies and initiatives aligned with Relax Gaming’s business objectives
- Partner with the Commercial team to understand client priorities, sales opportunities and business needs
- Plan and deliver account-based marketing initiatives and tailored campaigns for priority clients and strategic partners
- Create client and partner activations to increase engagement, strengthen relationships and support commercial growth
- Develop sales enablement materials, including presentations, product sheets, sales decks and client-facing content
- Create and coordinate client email campaigns from copywriting and scheduling through delivery and follow-up
- Plan and activate product and game launches with Commercial, Product, Marketing and Design teams
- Develop pre-launch, launch and post-launch engagement plans
- Own marketing strategy for industry conferences, client events, sponsorships and experiential initiatives
- Design client-facing experiences, hospitality activities and executive events
- Oversee event concepts, promotional materials, commercial presentations and customer engagement activities
- Plan and coordinate Relax Gaming merchandise, including sourcing, production, inventory and distribution
- Establish objectives and success measures for campaigns, launches and events
- Use performance data, stakeholder feedback and client insights to improve activities and investment
- Manage priorities, resources and budgets across commercial marketing, events, experiential activities and merchandise
- Lead and support one Marketing Events team member
- Coordinate agencies, suppliers and external partners
- Represent Relax Gaming’s brand, values and commercial proposition across client touchpoints
Requirements
What you’ll need- Relevant experience in B2B marketing, partner marketing, commercial marketing or a closely related role
- Strong track record of developing marketing initiatives that support sales objectives, client relationships and business growth
- Experience with account-based marketing, client activation, campaign planning, product launches or sales enablement
- Experience delivering events and experiential marketing initiatives, ideally within iGaming or another fast-moving B2B industry
- Clear understanding of how marketing can influence client engagement and commercial performance
- Experience managing or mentoring a team member
- Strong project management and organisational skills
- Excellent English copywriting, presentation and communication skills
- Confidence working cross-functionally with Commercial, Product, Design and other internal stakeholders
- Experience coordinating marketing assets, agencies, suppliers, budgets and event-related activities
- Familiarity with email marketing, digital marketing, social media and content management platforms
- Creative and proactive approach with sound commercial judgement
- Strong attention to detail and high standards for quality and execution
- Ability to work effectively in a dynamic, fast-paced and collaborative environment
- Flexibility to travel and occasionally work evenings or weekends when events require it
Benefits
Comp & perks- World-class colleagues and a passionate team environment
- Creative, value-driven environment where ideas matter and wins are celebrated collectively
- Opportunities to develop, learn, and push beyond boundaries
- Flexible, human, and fun work environment
- Malta office location with Mediterranean views and access to a collaborative, social workplace