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Social Media Specialist
ReliaQuest. Serve as the day-to-day point person for the marketing media team for all social media activities .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in social media management, campaign development, and analytics, with a strong understanding of the cybersecurity community. Capable of building brand presence and engaging audiences through innovative content and influencer partnerships.
Highest-signal resume keywords
Social Media ManagementInfluencer Campaign ManagementAnalytics Tools ProficiencyCybersecurity KnowledgeSocial Marketing Strategy
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Social Media Campaign DevelopmentSocial CopywritingContent CreationVideo EditingMetrics Tracking
Soft Skills
CollaborationAdaptabilityCommunicationCreativityResilience
Tools & Technologies
Sprout SocialGoogle Analytics
Industry Keywords
CybersecurityInfosec CommunityEmployer BrandingSocial Media StrategyEmployee Advocacy
Tech Stack
Tools & technologiesCyber Security
About the role
Key responsibilities & impact- Serve as the day-to-day point person for the marketing media team for all social media activities
- Drive influencer, executive, and employee social media strategy and programs
- Collaborate with the creative team to create social-first content that resonates with the social audience and builds community
- Develop and drive social campaigns to build employer brand and awareness
- Build the company’s social media presence, interact with followers, promote brand-focused interactive and engaging content, and expand opportunities for revenue
- Respond on social media on behalf of ReliaQuest
- Measure, test, and report on social media campaigns using analytics tools to inform future strategies and tactics
- Build a network of influencers including reporters, industry analysts, and thought leaders
- Manage the company’s employee advocacy community
- Translate insights into ideas to more effectively engage the cybersecurity community
- Assist in producing social media-related videos and podcast series
- Assist with development of creative concepts for social marketing initiatives
- Partner closely with corporate communications, branding, recruiting, and marketing teams
Requirements
What you’ll need- 2-4 years of social-media management experience
- Alternatively, a mix of communications and/or marketing experience with at least 2 years of direct social media management experience
- Knowledge of cybersecurity and the infosec social community is a strong plus
- Experience managing and measuring paid and organic social-media campaigns
- Experience supporting executives with their social media presence
- Experience managing influencer campaigns/programs
- Experience using Sprout Social or other social media management platforms
- Experience using Google Analytics or other metrics-tracking tools
- Experience with design and basic video editing is a plus
- Strong grasp of the dynamics of social channels
- Excel at social platform management and social copywriting
- Understanding of social marketing strategy
- Flexible and resilient, comfortable with ambiguity and adaptable to a high-change environment
- Passion for cybersecurity