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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in campaign, content, and demand generation marketing, with a focus on designing scalable programs and frameworks. Proven ability to lead cross-functional teams and influence stakeholders in complex environments while ensuring brand consistency and effective measurement.
Highest-signal resume keywords
Campaign MarketingContent MarketingDemand Generation MarketingStakeholder LeadershipMartech Fluency
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Program DesignFramework DevelopmentPerformance MeasurementEngagement ModelsBest Practices
Soft Skills
MentorshipCoachingInfluencing Without Authority
Industry Keywords
Channel ActivationThought LeadershipCross-Functional AlignmentBrand VoiceMessaging
About the role
Key responsibilities & impact- Lead strategy, delivery, and performance of channel activation for thought leadership programs through direct individual contribution and influence
- Design and evolve scalable program frameworks, best practices, processes, engagement models, and measurement approaches
- Drive cross-functional alignment for marketing channel activation strategies across Research Marketing, Global Communications, and Research Networks
- Provide mentorship and guidance to Managers and Senior Managers, offering direction, coaching, and quality oversight
- Deliver activated Academic & Government thought leadership programs that increase visibility, reach, and influence
- Drive engagement with institutional decision-makers and growth in engaged audiences and contacts
- Ensure consistent brand voice, messaging, and positioning across campaigns
- Report into the VP of Demand & Lifecycle Marketing
Requirements
What you’ll need- Deep experience in campaign, content, or demand generation marketing
- Proven ability to design scalable programs, frameworks, and measurement approaches
- Strong experience operating in complex, matrixed environments
- Excellent stakeholder leadership and ability to influence without authority
- Strong commercial, martech, and performance measurement fluency
Benefits
Comp & perks- Healthy work/life balance initiatives
- Wellbeing initiatives
- Shared parental leave
- Study assistance
- Sabbaticals
- Flexible working hours
- Country specific benefits
- Accommodation or adjustment support for applicants with disabilities or other needs
