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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading channel activation strategies and delivering thought leadership programs while ensuring alignment across cross-functional teams. Proficient in designing scalable frameworks and measurement approaches to enhance campaign effectiveness and stakeholder engagement.
Highest-signal resume keywords
Campaign MarketingContent MarketingDemand Generation MarketingStakeholder LeadershipMartech Fluency
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Program DesignFramework DevelopmentPerformance MeasurementEngagement Model DesignBest Practices Development
Soft Skills
MentorshipInfluencing Without AuthorityCross-Functional Collaboration
Industry Keywords
Thought LeadershipBrand VoiceMessagingCampaign ConsistencyMatrixed Environments
About the role
Key responsibilities & impact- Lead strategy, delivery, and performance of channel activation for thought leadership programs
- Design and evolve scalable program frameworks, best practices, processes, engagement models, and measurement approaches
- Drive cross-functional alignment across Research Marketing, Global Communications, and Research Networks
- Provide mentorship and guidance to Managers and Senior Managers
- Report into the VP of Demand & Lifecycle Marketing
- Deliver activated Academic & Government thought leadership programs that increase visibility, reach, and influence
- Drive engagement with institutional decision-makers and growth in engaged audiences and contacts
- Ensure consistent brand voice, messaging, and positioning across campaigns
Requirements
What you’ll need- Deep experience in campaign, content, or demand generation marketing
- Proven ability to design scalable programs, frameworks, and measurement approaches
- Strong experience operating in complex, matrixed environments
- Excellent stakeholder leadership and ability to influence without authority
- Strong commercial, martech, and performance measurement fluency
Benefits
Comp & perks- Healthy work/life balance initiatives
- Wellbeing initiatives
- Shared parental leave
- Study assistance
- Sabbaticals
- Flexible working hours
- Country-specific benefits
