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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading lifecycle and demand marketing strategies, with a focus on scalable program execution and cross-functional alignment. Proven ability to drive continuous optimization through data-driven insights and stakeholder leadership.
Highest-signal resume keywords
Lifecycle Marketing LeadershipDemand Marketing StrategyStakeholder ManagementCoaching and MentorshipMartech Fluency
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Lifecycle StrategyPortfolio RoadmapKPI ManagementProgram ExecutionData Analysis
Soft Skills
Leadership DevelopmentCross-Functional CollaborationCoaching
Tools & Technologies
Marketing Technology StackDigital Operations
Industry Keywords
Demand MarketingContinuous OptimizationPipeline ProgressionUser Journey
About the role
Key responsibilities & impact- Lead lifecycle strategy, portfolio roadmap, and prioritization across programs and web experience
- Own lifecycle and web KPIs, testing agenda, and insight loop driving continuous optimization
- Ensure cross-functional alignment across Audience, Product, Customer Success, and Digital Ops
- Drive pipeline progression, adoption, expansion, and renewal-support outcomes
- Build team capability through mentorship, coaching, and leadership development
- Inform marketing technology stack roadmap by partnering with Digital Ops and technology teams
- Report into VP of Demand & Lifecycle Marketing
- Deliver scalable, always-on programs across the buyer and user journey
Requirements
What you’ll need- Strong experience leading lifecycle or demand marketing teams in complex, matrixed environments
- Proven ability to translate strategy into scalable programs and consistent execution across teams and regions
- Strong commercial, martech, and measurement fluency
- Excellent stakeholder leadership and people management
- Focus on coaching and capability development
Benefits
Comp & perks- Healthy work/life balance
- Wellbeing initiatives
- Shared parental leave
- Study assistance
- Sabbaticals
- Flexible working hours
- Country specific benefits
