Director of Public Safety

RELX

. Develop and lead integrated marketing strategies and annual marketing plans for Public Safety audiences .

Posted 10/16/2026full-timeRemote • United StatesLead💰 $136,100 - $252,800 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing integrated marketing strategies, with a strong focus on account-based marketing, lead generation, and customer retention. Proven ability to analyze marketing performance and manage budgets while fostering collaboration between marketing and sales teams.

Highest-signal resume keywords

Integrated Marketing CampaignsAccount-Based MarketingMarketing AnalyticsPeople LeadershipBudget Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lead GenerationCustomer RetentionStrategic PlanningDigital MarketingSEO OptimizationMarketing Collateral DevelopmentCampaign Performance AnalysisThought Leadership Content CreationEvent ManagementCRM Platforms

Soft Skills

CollaborationCoachingCommunicationProject ManagementStakeholder Engagement

Certifications & Qualifications

CJIS Compliance

Industry Keywords

Public SafetyGovernment MarketingLaw Enforcement MarketingB2B MarketingB2C Marketing

About the role

Key responsibilities & impact

Develop and lead integrated marketing strategies and annual marketing plans for Public Safety audiences
Drive account-based marketing, lead generation, customer retention, and demand generation programs
Create and execute initiatives across email, advertising, social media, communications, webinars, events, and other channels
Develop messaging, thought leadership content, marketing collateral, sales enablement materials, and campaign assets
Partner with Public Safety leadership, sales, business development, and channel teams on go-to-market strategies and growth objectives
Collaborate with subject matter experts and stakeholders to strengthen market positioning and differentiate offerings
Manage annual marketing event strategies, including trade shows, conferences, sponsorships, speaking engagements, roadshows, user conferences, and webinars
Ensure programs support lead generation, brand visibility, customer retention, and market development objectives
Participate in development and management of marketing budgets and manage assigned program expenditures
Analyze campaign performance and report results monthly and quarterly with Marketing Operations
Foster Marketing and Sales alignment to support revenue generation and business priorities
Lead, coach, and develop direct reports when applicable
Manage strategic vendor relationships and external marketing partners
Support SEO optimization and digital marketing initiatives
Perform other duties as assigned

Requirements

What you’ll need

Must be a US Citizen
Bachelor's degree or equivalent work experience; degree in Marketing or Business preferred
MBA preferred
Minimum of 10 years of experience in business-to-business and/or business-to-consumer marketing, strategic planning, or related consulting experience
Government, public safety, law enforcement, or related industry marketing experience preferred
Demonstrated experience developing and executing integrated marketing campaigns, including account-based marketing, lead generation, and retention programs
Strong understanding of marketing analytics and ability to interpret data, identify performance drivers, assess impact, and establish meaningful metrics
Experience leading complex projects from planning through execution while managing multiple priorities
Experience managing senior-level vendor relationships
Experience using CRM, contact management, and marketing database platforms
Experience managing budgets and marketing investments
Extensive direct marketing experience for products and/or services
Prior people leadership experience
Must pass standard and enhanced criminal background checks
Must obtain and maintain CJIS compliance/certification to access criminal justice information

Benefits

Comp & perks

Comprehensive, multi-carrier medical, dental and vision benefits
401(k) with match
Employee Share Purchase Plan
Wellness platform with incentives
Headspace app subscription
Employee Assistance and Time-off Programs
Short- and Long-Term Disability insurance
Life and Accidental Death Insurance
Critical Illness insurance
Hospital Indemnity
Bonding and family care leaves
Adoption and surrogacy benefits
Health Savings, Health Care, Dependent Care and Commuter Spending Accounts
Annual Paid Time Off
Up to two days of paid leave each to participate in Employee Resource Groups and volunteer with your charity of choice
Annual incentive bonus