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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates strong capabilities in marketing content development, campaign execution, and data analytics. Proficient in collaborating with cross-functional teams to support marketing strategies and initiatives.
Highest-signal resume keywords
Marketing Content DevelopmentCampaign ExecutionData AnalyticsDigital MarketingCommunication Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing StrategyContent MarketingMarket ResearchMessagingData Analytics
Soft Skills
Attention to DetailAnalytical ThinkingProblem-SolvingAdaptabilityTeam Collaboration
Tools & Technologies
Microsoft OfficeReporting ToolsAnalytics PlatformsCRM SystemsMarketing Automation Tools
Industry Keywords
Usage-Based InsuranceConsumer ExperienceAutomotive TechnologyB2B MarketingCustomer Engagement
About the role
Key responsibilities & impact- Assist with development of marketing content, including sales enablement materials, web copy, social media posts, blog content, event materials, and internal communications.
- Support thought leadership initiatives through research on usage-based insurance, consumer experiences, vehicle ownership trends, market developments, and customer challenges.
- Help coordinate integrated marketing campaign activities focused on awareness, demand generation, customer engagement, and sales support.
- Review marketing materials for accuracy, clarity, brand alignment, and audience relevance.
- Support go-to-market planning and product launch activities by organizing messaging, promotional materials, and stakeholder input.
- Track and summarize campaign, content, and event performance using marketing data and reporting tools.
- Collaborate with product marketing, sales, creative, digital, events, and marketing operations teams.
- Participate in project planning and status tracking to support timelines, deliverables, and approval processes.
Requirements
What you’ll need- Currently enrolled undergraduate student pursuing a bachelor’s degree in Marketing, Communications, Business, Journalism, or a related field.
- Expected graduation date of May 2027.
- Coursework, academic projects, internship experience, campus leadership, or other experience related to marketing strategy, messaging, digital marketing, content marketing, data analytics, market research, or business communications is helpful.
- Familiarity with Microsoft Office applications and exposure to reporting tools, analytics platforms, CRM systems, or marketing automation tools.
- Strong written and verbal communication skills and attention to detail.
- Ability to communicate effectively with diverse audiences and stakeholders.
- Ability to manage multiple assignments, meet deadlines, and work collaboratively in a team environment.
- Strong interest in marketing strategy, content development, campaign execution, and customer-focused messaging.
- Initiative, analytical thinking, problem-solving skills, and adaptability.
- Interest in insurance, automotive technology, data and analytics, artificial intelligence, consumer experience, or B2B marketing.
Benefits
Comp & perks- This position is not eligible for benefits.
- Relocation assistance is not available for this internship.
