FREE ACCESS
5,000–10,000 jobs/day
See all jobs on Scoutfield
Search thousands of fresh jobs every day.
Discover
- Fresh listings
- Fast filters
- No subscription required
Create a free account and start exploring right away.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive experience in developing and executing B2B and B2C growth strategies, with a strong focus on demand generation, performance metrics, and team leadership. Proficient in utilizing AI-powered marketing tools and managing integrated marketing programs across various channels.
Highest-signal resume keywords
12+ Years Of Growth Or Demand Generation Experience4+ Years In A Senior Leadership RoleDeep Fluency In Paid Search, Paid Social, Programmatic, And Lifecycle/CRMExperience With Salesforce And Braze, Marketo, Or HubSpotExperience In Health Tech, Edtech, Or Professional Information Markets
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Demand GenerationGrowth Strategy DevelopmentPerformance Metrics OwnershipAttribution ModelingAudience IntelligenceSegmentationMedia BuyingIntegrated Marketing ProgramsB2B MarketingB2C Marketing
Soft Skills
Analytical SkillsLeadershipCollaborationPresentation Skills
Tools & Technologies
SalesforceBrazeMarketoHubSpotAI-Powered Marketing ToolsPersonalization PlatformsAttribution PlatformsBI Platforms
Industry Keywords
Health TechEdtechProfessional Information MarketsHCP MarketingClinical Professional MarketingCompliance Considerations
About the role
Key responsibilities & impact- Develop a cohesive B2B and B2C growth strategy with Product Marketing VPs
- Own integrated demand generation across enterprise pipeline and direct acquisition
- Set targets, channel mix, and budget allocation
- Lead B2B marketing programs, B2C programs, and product websites
- Evolve B2B2C handoffs and measurement approaches
- Lead the paid media team and develop shared channel infrastructure
- Build and own a cross-motion attribution model with partner functions
- Drive paid search, paid social, programmatic, affiliate, and lifecycle marketing
- Set B2C acquisition strategy for Osmosis, ClinicalKey AI, and Complete Anatomy
- Partner on audience intelligence, segmentation, and investment optimization
- Present performance and optimization approaches to senior leadership
- Build and scale the integrated demand and growth organization
Requirements
What you’ll need- 12+ years of growth or demand generation experience
- 4+ years in a senior leadership role owning pipeline or revenue targets
- Track record of building and scaling demand generation in a complex, multi-motion environment (B2B and B2C, or enterprise and consumer)
- Deep fluency in paid search, paid social, programmatic, and lifecycle/CRM
- Strong analytical skills and experience owning performance metrics
- Direct experience with AI-powered marketing tools, personalization platforms, and autonomous content operations
- Experience building and leading high-performing marketing teams
- Experience buying media in-house and outsourcing media buying to a partner
- Experience with Salesforce and Braze, Marketo, or HubSpot
- Experience with attribution or BI platforms
- Experience in health tech, edtech, or professional information markets
- Familiarity with HCP or clinical professional marketing and compliance considerations
- Track record of building and scaling innovative marketing programs and approaches
Benefits
Comp & perks- Annual incentive bonus
- Healthy work/life balance initiatives
- Wellbeing initiatives
- Shared parental leave
- Study assistance
- Sabbaticals
- Flexible working hours
- Country-specific benefits