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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive experience in demand generation and growth strategies across B2B and B2C markets, with a strong focus on analytics, team leadership, and performance optimization. Proficient in leveraging AI-powered marketing tools and CRM systems to drive pipeline growth and enhance customer acquisition.
Highest-signal resume keywords
Demand Generation StrategyPaid Search MarketingB2B and B2C MarketingTeam LeadershipSalesforce CRM
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Demand GenerationGrowth StrategyPerformance MarketingAttribution ModelingAnalyticsPipeline ManagementMedia BuyingSegmentationMarketing AutomationLifecycle Marketing
Soft Skills
Analytical InstinctsTalent DevelopmentCollaborationPresentation SkillsStrategic Thinking
Tools & Technologies
Salesforce CRMBrazeMarketoHubSpotAI-Powered Marketing ToolsProgrammatic AdvertisingPaid Social PlatformsAffiliate MarketingBI PlatformsContent Operations
Industry Keywords
Health TechEdTechProfessional Information MarketsHCP MarketingClinical MarketingCompliance Considerations
About the role
Key responsibilities & impact- Build and lead a single integrated demand and growth function spanning B2B enterprise pipeline and B2C direct acquisition
- Develop cohesive B2B and B2C strategy with Product Marketing VPs aligned to annual commercial goals
- Own demand generation strategy, targets, channel mix, and budget allocation
- Lead B2B marketing programs and B2C marketing including product websites
- Evolve B2B2C handoffs and measurement approaches
- Lead the paid media team and develop shared channel infrastructure, measurement, and optimization approaches
- Build and own a cross-motion attribution model with Marketing Intelligence & Strategy, Customer Experience & Events, and Finance
- Drive paid search, paid social, programmatic, affiliate, and lifecycle performance marketing
- Set B2C acquisition strategy for Osmosis, ClinicalKey AI, and Complete Anatomy direct purchasers
- Partner on audience intelligence, segmentation, and investment optimization
- Present performance and optimization approaches to senior leadership regularly
- Build the team and systems needed to deliver demand and growth at scale
Requirements
What you’ll need- 12+ years of growth or demand generation experience
- 4+ years in a senior leadership role owning pipeline or revenue targets
- Track record of building and scaling demand generation in a complex, multi-motion environment (B2B and B2C, or enterprise and consumer)
- Deep fluency in paid search, paid social, programmatic, and lifecycle/CRM marketing channels
- Strong analytical instincts and ability to own metrics, diagnose pipeline problems, and adjust levers
- Direct experience with AI-powered marketing tools, personalization platforms, and autonomous content operations
- Experience building and leading high-performing analytical and strategic marketing teams
- Ability to attract, develop, and retain exceptional marketing talent
- Experience buying media in-house and outsourcing media buying to a partner
- Experience with Salesforce CRM
- Experience with Braze, Marketo, or HubSpot marketing automation
- Experience with attribution or BI platforms
- Experience in health tech, edtech, or professional information markets
- Familiarity with HCP or clinical professional marketing and compliance considerations
- Track record of building and scaling new marketing programs and approaches
Benefits
Comp & perks- Annual incentive bonus
- Healthy work/life balance initiatives
- Wellbeing initiatives
- Shared parental leave
- Study assistance
- Sabbaticals
- Flexible working hours
- Country-specific benefits