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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive expertise in product marketing strategy within the healthcare sector, focusing on clinical solutions and B2B buying cycles. Proven ability to lead teams, develop compelling narratives, and drive data-informed marketing initiatives.
Highest-signal resume keywords
Product Marketing ExperienceLeadership in MarketingB2B Healthcare SalesClinical Decision Support FluencyMarket Intelligence Development
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product Launch StrategyValue Proposition DefinitionMarketing Metrics ReportingSales Enablement Toolkit DevelopmentCompetitive Positioning
Soft Skills
Exceptional Written CommunicationCross-Functional Collaboration
Tools & Technologies
EHR EcosystemsPoint-of-Care Tools
Industry Keywords
Clinical SolutionsHealth ITLife SciencesHealth SystemsIDNsAcademic Medical CentersAI in Clinical Workflows
About the role
Key responsibilities & impact- Own positioning, messaging, and product marketing strategy for the full Clinical Solutions portfolio, including existing products and new launches
- Build market intelligence on the clinical solutions landscape, emerging care delivery models, and competitive positioning
- Define value propositions for institutional buyers and clinical end users
- Lead a team of product marketers aligned to key product lines
- Establish launch processes and field enablement standards
- Partner with Clinical Solutions business-unit leadership on roadmap input, launch readiness, and commercial strategy
- Define and report marketing-influenced metrics, including adoption, renewal, expansion, and clinical engagement
- Develop a narrative for Elsevier Clinical Solutions for health system executives, clinical educators, and frontline care teams
- Partner across the marketing organization to build and launch data-driven, customer-insight-led marketing programs
- Report to the Chief Marketing Officer, Elsevier Health
- Participate on the Marketing Leadership team and Clinical Solutions Leadership team
Requirements
What you’ll need- 12+ years of product marketing experience
- At least 3 years in a senior leadership role with direct reports
- Deep familiarity with enterprise B2B buying cycles in healthcare, health IT, or life sciences
- Experience selling into health systems, IDNs, or academic medical centers
- Track record of launching products, displacing incumbents, and building positioning used by sales teams
- Exceptional written storytelling
- Experience building sales and customer success enablement toolkits, including pitch decks, case studies, and competitive battle cards
- Strong cross-functional experience working with Product, Sales, and Customer Success
- Fluency with clinical decision support, EHR ecosystems, or point-of-care tools
- Exceptional written and verbal communication
- Experience building and scaling a product marketing function
- Prior experience at a clinical decision support company
- Understanding of how AI is reshaping clinical workflows and incumbent content players
- Experience with US and international markets
Benefits
Comp & perks- Annual incentive bonus eligibility
- Healthy work/life balance initiatives
- Wellbeing initiatives
- Shared parental leave
- Study assistance
- Sabbaticals
- Flexible working hours