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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive expertise in product marketing within the healthcare education sector, with a strong focus on go-to-market strategy, competitive positioning, and sales enablement. Proven ability to lead cross-functional teams and develop compelling narratives for diverse educational audiences.
Highest-signal resume keywords
Product Marketing ExperienceHealthcare Education ExpertiseLeadership in MarketingB2B and B2C MarketingAI-Powered Learning Tools Familiarity
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Go-To-Market StrategyMarket IntelligenceValue Proposition DevelopmentProduct LaunchingMarketing Metrics ReportingSales EnablementCompetitive PositioningStorytelling AbilityInstitutional Learning-Platform SelectionUnderstanding of Academic Buying Processes
Soft Skills
Team LeadershipCross-Functional CollaborationCommunication Skills
Tools & Technologies
AI-Powered Learning ToolsClinical SimulationAdaptive TestingSpaced Repetition
Industry Keywords
EdtechProfessional LearningHealthcare EducationB2B MarketingB2C MarketingNursing EducationMedical EducationGlobal Health Marketing
About the role
Key responsibilities & impact- Own positioning, messaging, and go-to-market strategy for the full Elsevier Health Education portfolio, including existing products and new launches
- Build market intelligence on the health education landscape and competitive positioning
- Define value propositions for institutional buyers and individual learners
- Lead a team of product marketers aligned to key product lines
- Establish launch processes and field enablement standards
- Partner with Education BU leadership on roadmap input, launch readiness, and commercial strategy
- Build sales enablement collateral, case studies, and competitive battle cards
- Partner closely with Customer Success
- Define and report on marketing-influenced metrics, including adoption, renewal, expansion, and student engagement
- Develop a compelling Elsevier Health Education narrative for institutions, faculty, and students
- Report to the Chief Marketing Officer, Elsevier Health
- Participate on the Global Health Marketing Leadership team and Elsevier Healthcare Education Leadership team
Requirements
What you’ll need- 12+ years of product marketing experience
- 3+ years in a senior leadership role with direct reports
- Strong background in healthcare education, edtech, or professional learning
- Understanding of how academic institutions buy and how learners engage
- Proven ability to build differentiated positioning in competitive, content-rich categories
- Experience across institutional B2B and individual B2C marketing motions
- Cross-functional experience partnering with Product, Sales, and Business Unit leadership
- Exceptional written storytelling ability
- Track record of launching products in education technology or professional development markets
- Prior experience at an edtech or health education company
- Deep understanding of the nursing and medical education pipeline and institutional learning-platform selection
- Familiarity with AI-powered learning tools, including spaced repetition, adaptive testing, and clinical simulation
- Experience with US and international markets
Benefits
Comp & perks- Annual incentive bonus eligibility
- Healthy work/life balance
- Wellbeing initiatives
- Shared parental leave
- Study assistance
- Sabbaticals
- Flexible working hours
- Country-specific benefits
