Senior Marketing Manager – Field & Partner

Remarcable

. Develop and execute joint go-to-market programs with manufacturers, distributors, and associations .

Posted 10/27/2026full-timeRemote • Texas • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing joint go-to-market programs, managing marketing budgets, and tracking ROI for partner and field marketing initiatives. Proficient in leveraging CRM and marketing automation tools to optimize workflows and enhance campaign effectiveness.

Highest-signal resume keywords

B2B Marketing ExperiencePartner Marketing ExpertiseSalesforce ProficiencyEvent Execution SkillsStrategic Planning

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Go-To-Market Program DevelopmentMarketing Budget ManagementROI TrackingCampaign Strategy DevelopmentField Marketing ExecutionProcess DevelopmentProject ManagementLead GenerationCo-Marketing Plan CreationPipeline Management

Soft Skills

Relationship BuildingCollaborationCommunicationAdaptabilityProblem Solving

Tools & Technologies

SalesforceHubSpotCRM ToolsMarketing Automation ToolsAI Tools

Industry Keywords

B2B MarketingPartner MarketingChannel MarketingField MarketingEvent Management

Tech Stack

Tools & technologies

ERP

About the role

Key responsibilities & impact

Develop and execute joint go-to-market programs with manufacturers, distributors, and associations
Build annual co-marketing plans with campaign strategy, budget details, and ROI metrics
Launch integrated campaigns with technology partners, specifically ERP partners, to drive referral leads
Create enablement toolkits including presentations, case studies, and digital assets
Track and report partner-sourced and partner-influenced pipeline using Salesforce dashboards
Create and manage co-branded collateral, partner communications, and press-release announcements
Host or sponsor local contractor events with distributors, manufacturers, and association chapters
Build regional marketing programs such as roadshows and lunch-and-learns
Develop scalable playbooks for field activations
Manage field event logistics, partner coordination, and follow-up execution with the Events Manager
Collaborate with Product Marketing on messaging and product launches for partner audiences
Work with Demand Generation and Sales to align campaigns, track lead flow, and measure ROI
Represent the partner ecosystem in go-to-market planning and influence future programs

Requirements

What you’ll need

6+ years in B2B marketing, including at least 3 years in partner, channel, or field marketing
Willingness to travel 50–70% and work flexible hours around field event schedules
Hands-on strategic planning and tactical field execution experience
Proven track record managing marketing budgets exceeding $250K with clear ROI tracking
Experience tracking ROI for partner and field marketing programs
Proven ability to develop joint go-to-market programs that drive measurable pipeline
Ability to build processes in ambiguous environments
Strong relationship-building with internal teams and external partners
Strong project management and event execution skills
Highly proficient with CRM and marketing automation tools, specifically Salesforce and HubSpot
Tech-savvy and willing to leverage AI tools to optimize workflows and execution
Preference for candidates based in St. Louis, Chicago, Dallas, Austin, Omaha, or other major Midwest hubs
Legally authorized to work in the U.S. without requiring employer-sponsored visa support

Benefits

Comp & perks

Direct access to leadership
Opportunity to shape go-to-market strategy
Opportunity to build a national partner and field marketing program from the ground up
Opportunity to influence the go-to-market strategy for a company doubling revenue year over year
Team culture valuing creativity, accountability, and meaningful work in the construction industry