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Digital Marketing Specialist
ReminderMedia. Build and optimize lead-generation campaigns across Google, Meta, and ChatGPT Ads .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in building and optimizing lead-generation campaigns across multiple platforms, including Google Ads and Meta Ads, while utilizing AI tools for creative production. Proven ability to manage high-volume campaigns efficiently and effectively, ensuring quality and performance metrics are met.
Highest-signal resume keywords
Google Ads ExpertiseMeta Ads ManagementLead-Generation Campaign OptimizationAI Tools ProficiencyHigh-Volume Campaign Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Lead-Generation CampaignsPaid Digital AdvertisingCampaign ExecutionConversion TrackingAd Creative ProductionTemplate DesignBidding StrategiesKeywords ManagementAutomation BuildingWorkflow Tools Development
Soft Skills
Attention to DetailTime ManagementProblem-SolvingCollaboration
Tools & Technologies
CanvaClaudeChatGPTReplitMeta Ads ManagerGoogle AdsMidjourney
Industry Keywords
Digital MarketingReal Estate AdvertisingCampaign TrackingAd Performance Metrics
About the role
Key responsibilities & impact- Build and optimize lead-generation campaigns across Google, Meta, and ChatGPT Ads
- Improve cost per lead, conversion rate, and lead quality on every platform
- Create and refine ad creative using AI tools and Canva
- Troubleshoot campaign, tracking, and account issues
- Test new approaches and turn successful approaches into templates for rollout across thousands of accounts
- Use Claude, Replit, and other AI tools to build tools and automations that increase team production capacity
- Work with onboarding and service teams to keep client campaigns moving smoothly
- Own campaigns end to end, including creative, at high volume and speed
Requirements
What you’ll need- Bachelor’s degree in Marketing, Communications, Business, or a related field
- 2+ years of experience in paid digital advertising, campaign execution, or digital marketing support
- Experience building, launching, and optimizing lead-generation paid ad campaigns
- Hands-on experience with Meta Ads and Google Ads
- Proficiency using templated design tools such as Canva to produce ad creative
- Experience using AI tools for creative and production, such as Claude, ChatGPT, Midjourney, or similar
- Ability to manage a high volume of campaign tasks using structured workflows and templates
- Submission of a portfolio with digital ad work samples at the time of application
- Strong Google Ads expertise, including keywords, negatives, bidding, and conversion tracking
- Proven experience building and optimizing lead-generation campaigns in Meta Ads Manager
- Ability to create strong ad creative quickly with AI tools or Canva
- Ability to work at production speed in a high-volume, structured environment while staying accurate
- Hands-on experience building apps, automations, or workflow tools with Claude, Replit, or similar is strongly preferred
- Real estate advertising experience is strongly preferred
- Experience building or optimizing ChatGPT Ads or other emerging ad platforms is strongly preferred
Benefits
Comp & perks- Highly competitive compensation package commensurate to experience
- Medical insurance
- Dental insurance
- Vision insurance
- 401(k) company match
- Equipment needed to work remotely provided by the company