Senior Manager, Integrated Marketing Strategy

Ren

. Own integrated campaign coordination across paid, content, and earned channels .

Posted 10/23/2026full-timeRemote • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in integrated marketing and growth marketing, with a strong focus on conversion optimization and data-driven decision-making. Proficient in managing cross-channel campaigns and utilizing analytics tools to drive performance improvements.

Highest-signal resume keywords

Integrated MarketingConversion OptimizationGA4Looker StudioSEO

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign CoordinationSEO ExecutionAEO ExecutionConversion ArchitectureKPI Framework DevelopmentPerformance ReportingKeyword ResearchData AnalysisLead Conversion ExperimentsBudget Management

Soft Skills

Detail-OrientedHighly Organized

Tools & Technologies

GA4Looker StudioGoogle Search Console

Certifications & Qualifications

Bachelor's Degree

Industry Keywords

Growth MarketingMarketing OperationsPaid MediaContent StrategyPerformance Accountability

About the role

Key responsibilities & impact

Own integrated campaign coordination across paid, content, and earned channels
Own SEO and AEO execution, including search and LLM demand signals and keyword/topic intelligence
Maintain the campaign calendar and briefing process across content, paid, and PR
Direct the paid media agency’s day-to-day execution, including briefs, budget pacing, testing, and performance reviews
Own the path from advisor engagement to conversion in partnership with marketing operations
Initiate lead conversion experiments to improve website performance
Own the roadmap for website conversion architecture, including landing pages, form fills, and CTA optimization
Consolidate cross-channel performance reporting into a weekly leadership view
Build and maintain the KPI framework, tracking branded search volume, MQL volume, and paid media efficiency
Build and maintain reporting infrastructure using GA4, Looker Studio, and related tools
Surface data-driven insights and recommendations, including what to test next
Monitor CPM/CPA benchmarks and recommend budget reallocations

Requirements

What you’ll need

7-9 years in integrated marketing, growth marketing, or marketing operations
Strong analytical fluency with GA4, Looker Studio, and Google Search Console or similar
Experience directing an agency’s day-to-day execution, briefs, budget, and performance accountability
Hands-on experience with conversion optimization, including landing pages, form architecture, and CTA testing
Familiarity with SEO and keyword research, and how search intent should inform content strategy
Detail-oriented and highly organized, able to manage multiple workstreams without losing precision
Bachelor's degree required

Benefits

Comp & perks

Fully remote work arrangement
Occasional travel