Senior Director, Product Marketing

Rep Data

. Own go-to-market strategy for every launch, from major platform launches to smaller feature releases .

Posted 10/6/2026full-timeRemote • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B product marketing, including go-to-market strategy, launch management, and sales enablement. Proficient in developing positioning, messaging, and value propositions tailored for diverse audiences across US and European markets.

Highest-signal resume keywords

B2B Marketing ExperienceProduct Marketing in SaaSLaunch ManagementSales Enablement ProgramsMarket Research Expertise

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Go-To-Market StrategyLaunch Framework DevelopmentPositioning and MessagingSales Enablement ToolsCompetitive IntelligenceData-Driven Decision MakingCustomer Education Program DevelopmentLaunch Success Metrics DefinitionTechnical Product CommunicationMarket Analysis

Soft Skills

Organizational SkillsCollaborationPlayer-Coach MindsetCommunication SkillsAdaptability

Tools & Technologies

Sales ToolsCustomer Success ToolsTraining Curriculum DesignWebinar PlatformsData-Quality Tools

Industry Keywords

SaaSTechnology-Enabled ServicesB2B MarketingProduct MarketingMarket ResearchConsumer InsightsData-QualityFraud Prevention

About the role

Key responsibilities & impact

Own go-to-market strategy for every launch, from major platform launches to smaller feature releases
Build and run a tiered launch framework
Lead launches end to end, including positioning, pricing input, enablement, campaigns, customer communications, and post-launch results
Plan launches for new prospects and existing customers, including adoption and expansion motions
Adapt launches and messaging for US and European markets
Develop positioning, messaging, and value propositions for audiences and buyer personas
Extend the company narrative into product-level stories and maintain brand consistency
Communicate the value of services and research partnerships alongside technology
Build customer stories, case studies, and research-led content
Partner with product managers on roadmap input, launch readiness, and packaging
Collaborate with sales, customer success, and research teams
Create sales and customer success tools, including pitch decks, battlecards, demo narratives, objection handling, and onboarding materials
Run launch training and ongoing commercial enablement
Own competitive intelligence for research platforms and data-quality providers
Design and maintain a structured training curriculum for sales and customer success
Build a customer education program with onboarding paths, live training, webinars, and self-serve learning resources
Incorporate research best practices and data-quality expertise into training curricula
Update curricula after launches and measure impact through certifications, completion, seller ramp time, product adoption, and customer feedback
Define launch success metrics, including pipeline, win rates, adoption, and expansion
Report on launch results and use win/loss analysis, customer feedback, and market research to improve positioning and priorities
Report to the EVP, Marketing and help shape the product marketing function over time

Requirements

What you’ll need

10+ years of B2B marketing experience
At least 5 years in product marketing at a SaaS or technology-enabled services company
Experience leading launches of all sizes and demonstrating business results
Ability to make technical and data-heavy products clear and compelling for executives and practitioners
Understanding of marketing a mix of software and services
Experience building sales enablement and competitive programs
Ability to partner with product managers, sellers, and subject-matter experts without formal authority
Comfortable working as a player-coach
Experience marketing to buyers in both the US and Europe, or eagerness to learn differences in messaging and buying behavior
Organized and data-driven, with ability to run several launches simultaneously
Eligible to work in the United States
Rep Data is unable to sponsor visas
Nice to have: experience in market research, consumer insights, survey or panel data, or data-quality and fraud prevention
Nice to have: experience marketing a portfolio after an acquisition or consolidating several products into one unified offering
Nice to have: experience building or scaling a product marketing function from the ground up

Benefits

Comp & perks

Competitive base salary, plus opportunity for bonus program based on company and individual performance
Employer subsidized medical, dental, and vision coverage
Paid time off and paid holidays
401K plan and matching program
Employee Assistance Program
Work from home with reimbursements for work-related expenses
Company-provided computer
Paid volunteer program
Opportunity to work with leading professionals in the market research industry and drive large-scale innovation in "restech"