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Marketing Intern – Lead Generation

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. Research target industries and accounts and identify decision-makers using Apollo.io, LinkedIn Sales Navigator, and other prospecting tools .

Posted 11/5/2026part-timeDetroit • Michigan • United StatesSenior💰 $25 - $35 per hourWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in lead generation and outreach strategies, utilizing tools like Apollo.io and HubSpot to manage campaigns effectively. Proficient in analyzing email marketing metrics and crafting persuasive communication to engage B2B prospects.

Highest-signal resume keywords
Lead GenerationEmail Marketing MetricsApollo.ioHubSpotLinkedIn Sales Navigator

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Lead ScoringEmail OutreachA/B TestingData VerificationResearch Skills
Soft Skills
Persuasive WritingSelf-MotivationOrganizational SkillsCuriosityDetail-Oriented
Tools & Technologies
Apollo.ioHubSpotLinkedIn Sales Navigator
Industry Keywords
B2B SalesIoT SolutionsProspecting ToolsEmail Campaigns

Tech Stack

Tools & technologies
ApolloIoT

About the role

Key responsibilities & impact
  • Research target industries and accounts and identify decision-makers using Apollo.io, LinkedIn Sales Navigator, and other prospecting tools
  • Verify emails, enrich contact information, and score leads against agreed criteria
  • Write personalized email outreach sequences, set up A/B tests, and manage follow-ups in Apollo.io and HubSpot
  • Support LinkedIn outreach campaigns through connection requests, InMail, and prospect engagement
  • Log leads, touchpoints, and responses in HubSpot
  • Package qualified leads with context for the marketing team and partners
  • Track weekly open, reply, and meeting rates and suggest improvements
  • Build the pipeline of qualified leads for Concept Reply, an IoT solutions provider

Requirements

What you’ll need
  • Currently pursuing or recently completed a degree in marketing, business, communications, or a related field
  • Clear, persuasive writing, especially short-form emails and messages
  • Comfort with research and detail-oriented data work
  • Self-motivated and organized, with the ability to manage several campaigns at once
  • Curiosity about B2B sales, technology, and how companies buy
  • Hands-on experience with Apollo.io, HubSpot, LinkedIn Sales Navigator, or a similar CRM or outreach tool preferred
  • Familiarity with email marketing metrics such as open, reply, and bounce rates preferred

Benefits

Comp & perks
  • Mentorship from the marketing team
  • Exposure to how partners close deals
  • Practical experience running outbound campaigns
  • Working knowledge of Apollo.io, HubSpot, and LinkedIn Sales Navigator
  • Measurable results for interviews and resume