Content Strategist, Social Media Ads

Reprotel Marketing Hoteleiro

. Create and refine ad copy for feeds, Stories, and carousels with the support of AI, in line with each hotel's brand and positioning .

Posted 11/7/2026contractSão Bernardo do Campo • BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in persuasive writing and visual judgment to create compelling ad copy and evaluate creative assets, while effectively managing multiple clients and deadlines in a fast-paced environment.

Highest-signal resume keywords

Persuasive Writing SkillsKnowledge Of Meta Ad FormatsExperience With A/B TestingStrong Organizational SkillsDaily Use Of AI Tools

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

CopywritingCreative Asset EvaluationMetrics AnalysisAd Copy CreationConversion Optimization

Soft Skills

Attention To DetailClear Communication

Tools & Technologies

CanvaFigmaAI Tools

Industry Keywords

Social Media SpecialistMarketing AgencyHospitalityTourismTravel

About the role

Key responsibilities & impact

Create and refine ad copy for feeds, Stories, and carousels with the support of AI, in line with each hotel's brand and positioning
Critically review creative assets produced by the design team, evaluating the headline, hierarchy, emphasis, clarity, and sales impact
Approve materials and send them to the client
Return unsuitable creative assets to the design team with clear adjustment instructions
Verify that AI has followed each client's information and restrictions
Select the best photos and create carousels for ads during the second half of the month
Propose copy and creative variation tests and track reach, engagement, clicks, and website visits with the paid media team
Manage a large portfolio of hotels with the support of automated processes and a team leader

Requirements

What you’ll need

Experience as a Social Media Specialist and/or Copywriter at a marketing agency, managing multiple clients simultaneously
Persuasive writing skills with a focus on conversion
Strong visual judgment for evaluating creative assets
Knowledge of Meta ad formats (Instagram and Facebook)
Daily use of AI tools
Strong organizational skills to manage high volumes of work and deadlines
Availability to work on-site in São Bernardo do Campo, São Paulo, 2 to 3 times per week
Availability to work during business hours, prioritizing Reprotel-related tasks
Personal laptop or computer and a stable internet connection
Minimum equipment requirements: 10th-generation Intel Core i3 or Ryzen 3 4000 series, 8 GB RAM, and a 256 GB SSD
Preferred: residence in the ABC region or Greater São Paulo
Preferred: experience in hospitality, tourism, or travel
Preferred: experience with A/B testing and metrics analysis
Preferred: basic knowledge of paid media
Preferred: Canva or Figma skills for simple adjustments

Benefits

Comp & perks

TotalPass
Transportation and meal allowance for on-site days
Remote work on the remaining days of the hybrid schedule