Director, eCommerce and Customer Acquisition

Resource Innovations

. Develop customer acquisition strategies for Customer Engagement programs, including utility marketplaces, limited-time offers, and custom energy-efficiency kit sites .

Posted 9/23/2026full-timeRemote • United StatesLead💰 $130,000 - $200,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing customer acquisition strategies and performance marketing initiatives, with a strong focus on eCommerce and data-driven optimization. Proven ability to lead cross-functional teams and establish scalable marketing capabilities that drive measurable results.

Highest-signal resume keywords

Customer Acquisition StrategiesPerformance MarketingECommerce DevelopmentData-Driven OptimizationLifecycle Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MerchandisingConversion OptimizationAudience SegmentationSales Funnel ManagementKPI DevelopmentTesting Program EstablishmentPerformance ReportingLead GenerationRevenue OptimizationProgram Data Analysis

Soft Skills

Analytical SkillsLeadership SkillsCommunication SkillsPresentation SkillsCollaborative Approach

Tools & Technologies

SalesforceMarketing AutomationGA4ECommerce PlatformsTesting ToolsBusiness Intelligence Solutions

Certifications & Qualifications

Google Analytics Certified

Industry Keywords

ECommerceDirect-to-Consumer MarketingUtility MarketplacesEnergy Efficiency ProgramsPay-for-Performance Contracts

About the role

Key responsibilities & impact

Develop customer acquisition strategies for Customer Engagement programs, including utility marketplaces, limited-time offers, and custom energy-efficiency kit sites
Translate sales, enrollment, revenue, participation, and energy savings goals into integrated marketing and optimization plans
Lead strategy across audience acquisition, digital merchandising, promotional planning, conversion optimization, cart recovery, cross-sell, and repeat purchase
Develop scalable acquisition approaches and customer journeys for pay-for-performance programs
Partner with Account Leadership to deliver executive-level performance reporting and drive optimization
Support Corporate Marketing with performance-marketing strategies that generate qualified leads and strengthen the sales funnel
Lead integrated campaigns across paid search, paid social, display, programmatic, email, direct mail, retargeting, and partner channels
Establish structured testing programs for audiences, offers, messaging, creative, landing pages, and conversion pathways
Develop lifecycle strategies supporting acquisition, activation, abandonment recovery, cross-sell, and re-engagement
Monitor performance across media, email, and CRM platforms and lead cross-functional action plans
Use customer, media, marketplace, and program data to improve performance and guide investment decisions
Build RI’s enterprise eCommerce and customer acquisition capability, including operating model, processes, standards, tools, talent, and external partnerships
Create repeatable playbooks and best practices across Customer Engagement, Pay-for-Performance, and corporate demand-generation initiatives
Establish KPIs, dashboards, forecasts, and optimization practices connecting marketing activity to program and financial outcomes
Coach marketing, account, and program teams and help define the organizational structure required to scale the capability
Report to the Vice President of Marketing and collaborate with the Marketing Account Management team

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, Communications, eCommerce, or a related field
12+ years of experience in eCommerce, direct-to-consumer marketing, customer acquisition, performance marketing, or related disciplines
Demonstrated success building or scaling an eCommerce, customer acquisition, or performance-marketing capability
Proven experience developing strategies tied to measurable sales, enrollment, participation, revenue, or conversion goals
Deep knowledge of paid media, lifecycle marketing, audience segmentation, digital merchandising, conversion optimization, and customer journey development
Experience leading complex initiatives across marketing, account management, technology, operations, analytics, and creative teams
Strong analytical, financial, communication, presentation, and leadership skills
Proven track record of developing data-driven optimization recommendations that increase traffic, engagement, lead generation, and ROI across paid and organic channels
Experience in the energy, utility, technology, consulting, or professional services industries preferred
Experience supporting utility marketplaces, Residential programs, or other participation-driven programs preferred
Experience with pay-for-performance or outcome-based contracts preferred
Experience supporting both client program delivery and corporate demand generation preferred
Agency experience a plus
Familiarity with Salesforce, marketing automation, GA4, eCommerce platforms, testing tools, and business intelligence solutions
Google Analytics Certified a plus
Enterprise-minded builder able to establish a new capability while delivering immediate results
Commercially focused, strategic, analytical, collaborative, client-focused, and decisive leadership approach

Benefits

Comp & perks

Three weeks of paid vacation annually
Paid holidays
401(k) retirement plan with employer match
Medical coverage
Dental coverage
Vision coverage
Parental leave
Employee assistance program
Commuter benefits
Additional supplemental offerings
Discretionary annual bonus eligibility
Comprehensive background check and reference check required; pre-employment drug screen may be required if applicable