Program Specialist

Resource Innovations

. Lead development, refinement, and implementation of program communications and outreach strategy .

Posted 10/24/2026full-timeSan Diego • California • United StatesMid-LevelSenior💰 $26 - $31 per hourWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing marketing strategies, outreach programs, and employer partnerships within the energy efficiency and trades sectors. Proficient in content creation, relationship management, and utilizing marketing tools to enhance program visibility and participant engagement.

Highest-signal resume keywords

5+ Years Experience In MarketingProficiency In Writing And Editing Marketing ContentStrong Time And Task Management SkillsExperience In Energy Efficiency Or TradesProficiency With Google/Microsoft Office Suite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Strategy DevelopmentContent CreationEmail Campaign ExecutionData Analysis And ReportingEvent CoordinationLead GenerationRelationship ManagementPerformance ReportingQuality AssuranceTechnical Writing

Soft Skills

Attention To DetailTeam CollaborationFeedback Reception And DeliveryIndependent ContributionTime Management

Tools & Technologies

SalesforceEventBriteZoomGoogle SuiteMicrosoft Office Suite

Industry Keywords

Energy EfficiencyTradesHVACPlumbingElectrical ServicesIntegrated Demand-Side ManagementCommunity OutreachEmployer EngagementProgram OperationsSan Diego Construction Trades

Tech Stack

Tools & technologies

Cyber Security

About the role

Key responsibilities & impact

Lead development, refinement, and implementation of program communications and outreach strategy
Conduct direct outreach with San Diego employers and employee participants
Secure employer partnerships and recruit program participants
Participate in trade shows and industry events and convert leads into program enrollment
Identify and coordinate trade shows and outreach events, including event preparation, sponsorships, registrations, tracking, and follow-up
Execute the program email campaign and maintain the campaign calendar
Develop content for prospective participants and cross-marketing campaigns
Prepare monthly communications, newsletters, and other participant and employer content
Research and summarize relevant job openings and program job candidates
Update and produce marketing collateral
Coordinate website enhancements, website content, participant applications, automated communications, and course enrollment processes
Support social media strategy execution
Lead internal marketing team meetings, meeting notes, action items, and follow-up
Identify training partners and course offerings and update the course catalog
Support community outreach, employer engagement, data and quality assurance, performance reporting, administrative support, and meeting scheduling

Requirements

What you’ll need

5+ years of experience in marketing, customer service/sales in energy efficiency or the trades (HVAC, plumbing, electrical services, refrigeration), or energy efficiency program operations
Travel within San Diego is required, estimated 2–5 times per month
Must live and work in San Diego County
Strong time, task, and relationship management skills
Proven ability to contribute positively independently and as a team member
Proficiency in writing and editing marketing content
Ability to ensure accurate, timely, and high-quality marketing collateral
High attention to detail
Ability to quickly learn complex topics and produce, revise, and update deliverables for technical, managerial, and lay audiences
Ability to give and receive productive feedback from colleagues, partners, and clients
Ability to adhere to ethical, cybersecurity, and privacy guidelines
Preferred: Experience in the San Diego construction trades, energy efficiency, and/or energy markets
Preferred: Sales or customer service experience with trades companies and/or integrated demand-side management (IDSM) industry partners
Preferred: Proficiency with Google/Microsoft Office Suite, Zoom, Salesforce, EventBrite, and other productivity, CRM, and marketing tools
Successful completion of a comprehensive background check and reference check
Pre-employment drug screen may be required, if applicable

Benefits

Comp & perks

Three weeks of paid vacation annually
Paid holidays
401(k) retirement plan with employer match
Medical coverage
Dental coverage
Vision coverage
Parental leave
Employee assistance program
Commuter benefits
Additional supplemental offerings
Discretionary annual bonus eligibility