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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive expertise in technical SEO, including site health, keyword research, and AI-driven strategies to enhance organic search visibility and drive bookings. Proven ability to collaborate across teams and report on SEO performance metrics effectively.
Highest-signal resume keywords
5+ Years SEO ExperienceTechnical SEO SkillsProficiency With Search ConsoleLocal SEO ExperienceAI-Search Perspective
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Technical SEOKeyword ResearchHTML ReadingStructured DataSEO ReportingLink EarningContent BriefingCrawl-Export AnalysisRegex WritingAI Visibility Measurement
Soft Skills
Excellent Written EnglishExcellent Spoken English
Tools & Technologies
GA4Site CrawlerKeyword Research ToolGoogle Business Profiles
Industry Keywords
Local SearchService-Area PagesConsumer ServiceMarketplaceHome Services
Tech Stack
Tools & technologiesPythonSQL
About the role
Key responsibilities & impact- Own the SEO roadmap and prioritize initiatives that drive bookings
- Maintain technical SEO health, including crawling, indexing, redirects, canonicals, site speed, and structured data
- Write clear engineering tickets for SEO changes
- Improve local and service-area pages across thousands of US zip codes
- Develop and test strategies for visibility in Google AI Overviews, Google AI Mode, ChatGPT, Perplexity, and future AI search tools
- Turn keyword and search-intent research into content briefs
- Write or edit priority pages
- Report on organic search value through bookings and revenue, including branded and non-branded performance
- Earn links and mentions through useful content and charity partnerships
- Use paid-search terms and conversion data to inform SEO
- Use AI for keyword clustering, brief drafting, regex and script writing, and crawl-export analysis
- Evaluate AI-assisted content quality and avoid mass-produced pages that could harm rankings
- Measure AI visibility through referral traffic, citations, and bookings
- Collaborate with the marketing team in Boston, paid search, web design, and engineering
- Complete a 90-day ramp: learn the site and data, establish a baseline, audit current SEO, ship priority fixes, pilot local-page improvements, and report results
Requirements
What you’ll need- 5+ years of hands-on SEO experience
- At least a couple of years owning an organic SEO program end to end
- Experience doing SEO for the US or another English-language market
- Knowledge of US local search, including zip codes, service areas, and Google Business Profiles, or ability to learn quickly
- Strong technical SEO skills
- Proficiency with Search Console, GA4, a site crawler, and a keyword research tool
- Ability to read HTML and structured data independently
- Local or multi-location SEO experience, ideally with service-area pages at scale
- Demonstrated impact on leads, bookings, or revenue
- An AI-search perspective backed by personal testing
- Excellent written and spoken English
- Nice to have: experience at a consumer service, marketplace, or home services company
- Nice to have: experience with a site migration and redirect mapping
- Nice to have: Python, SQL, or Apps Script experience
Benefits
Comp & perks- Hybrid work from the Belgrade office
- Flexible schedule outside required US Eastern Time overlap
- Use of AI tools in daily marketing work
- Equal opportunity employment
