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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in visual design and user experience for web platforms, with a strong focus on creating and optimizing landing pages. Proficient in HTML, CSS, and design tools like Figma and Photoshop, while ensuring accessibility and performance standards are met.
Highest-signal resume keywords
Visual DesignUser ExperienceHTML and CSSFigmaImage Compression
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Web DesignLanding Page DesignTypographyImage EditingSVG KnowledgePNG KnowledgeWebP KnowledgeAccessibility KnowledgeA/B TestingMotion Design
Soft Skills
CollaborationCommunicationProblem-Solving
Tools & Technologies
FigmaPhotoshopIllustratorCMSPage Builder
Industry Keywords
Responsive DesignConversion OptimizationUser-Centered DesignDigital MarketingWeb Performance
About the role
Key responsibilities & impact- Own the visual design and user experience of resupply.com and advertising landing pages
- Design desktop and mobile layouts for the main site, city and service-area pages, and paid landing pages
- Create web graphics including icons, illustrations, banners, and edited photography
- Build and maintain reusable page sections and components
- Maintain consistency in typography, color, imagery, and spacing across the site
- Organize source files for reuse by others
- Collaborate with SEO and marketing on copy placement, page structure, and conversion goals
- Design landing page variations and use test results to improve subsequent versions
- Put designs live in the CMS and page builder
- Write HTML and CSS fixes when the builder is insufficient
- Export and optimize assets for page speed
- Test live pages on real phones and browsers and fix visual issues
- Provide clear specifications to engineering for custom features, integrations, and back-end changes
- Audit site visuals, assets, and page templates during the first month
- Build reusable page patterns and design and ship a priority page during the second month
- Review live performance and select the next target with the team during the third month
Requirements
What you’ll need- 3+ years of professional design experience, mostly on live websites or landing pages
- Portfolio of shipped web work showing desktop and mobile, with your role clearly marked
- Hands-on experience putting designs live in a CMS, page builder, or through HTML and CSS
- Strong in Figma, Photoshop, and Illustrator, or equivalent tools
- Great typography, layout, and image editing skills
- Knowledge of SVG, PNG, WebP, high-resolution screen sizing, and image compression
- Practical accessibility knowledge: color contrast, readable type, alt text, and thumb-friendly buttons
- Comfort using AI in design and build work, with an example to discuss
- Excellent written and spoken English
- Availability for at least five hours of overlap with US Eastern time each weekday
- Nice to have: experience designing for US or other English-speaking audiences
- Nice to have: experience customizing templates or themes in a major CMS
- Nice to have: some JavaScript
- Nice to have: experience designing conversion-focused consumer websites and running A/B tests
- Nice to have: motion design skills for subtle web animation
Benefits
Comp & perks- Flexible schedule outside required US Eastern time overlap
- Hybrid work arrangement in the Belgrade office
- Opportunity to use AI design and coding assistants in daily work
- Work with a US marketing team and international teammates
- Equal opportunity employment