Marketing Manager

Retirement Villages Group Ltd

. Develop and own marketing plans for a portfolio of retirement villages, aligning activity with sales targets, business priorities and local market opportunities .

Posted 11/7/2026full-timeLondon • United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing multi-channel marketing campaigns, managing budgets, and analyzing campaign performance to drive lead generation and conversion. Strong collaboration and communication skills are essential for building relationships and influencing stakeholders across various levels.

Highest-signal resume keywords

Multi-Channel Marketing Campaign ManagementCustomer Journey AnalysisBudget ManagementCRM and Marketing Platform ExperienceProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign PlanningLead GenerationConversion AnalysisAudience SegmentationMarketing Budget Management

Soft Skills

Excellent CommunicationRelationship BuildingOrganizational SkillsProactive Problem SolvingCollaborative Mindset

Tools & Technologies

HubSpotDigital Marketing ToolsSocial Media PlatformsEmail Marketing SoftwareDirect Mail Systems

Industry Keywords

Property MarketingHospitality MarketingLater LivingLeisure MarketingCustomer-Focused Environment

About the role

Key responsibilities & impact

Develop and own marketing plans for a portfolio of retirement villages, aligning activity with sales targets, business priorities and local market opportunities
Plan and deliver integrated campaigns across digital, social media, email, direct mail, PR, events and local partnerships
Work with Regional Sales Managers, village Sales teams and Operations colleagues to ensure marketing supports business priorities and delivers results
Use HubSpot to develop targeted campaigns, audience segmentation and nurture journeys
Monitor campaign effectiveness and the wider sales funnel, analysing conversion, lead quality and return on investment
Manage the portfolio marketing budget, agency costs and supplier costs
Plan and support village open days, discovery events and local marketing initiatives
Ensure marketing reflects each village's character and proposition through engaging and accurate messaging
Brief and manage external agencies and suppliers, overseeing expectations, deadlines, quality and value
Identify new opportunities and improve how marketing activity is planned, delivered and measured
Collaborate with the wider Marketing team, including Digital Marketing, Social Media, Marketing Executive and in-house Designer, as well as external agencies and partners

Requirements

What you’ll need

Experience managing multi-channel marketing campaigns and developing marketing plans
Strong understanding of customer journeys, sales funnels, lead generation and conversion
Experience managing marketing budgets, external agencies and multiple projects
Confidence analysing campaign performance and using insight to improve results
Experience using CRM and marketing platforms
Excellent communication skills and ability to build relationships and influence stakeholders at all levels
Strong organisation and project management skills, with ability to manage competing deadlines
Proactive, practical approach with confidence to bring ideas, challenge existing approaches and find solutions
Collaborative mindset and commitment to working as One Team
Experience in property, hospitality, later living, leisure or another multi-site, customer-focused environment would be particularly beneficial
Flexibility to travel to assigned villages, attend meetings and support events
Ability to work typically 2 days per week in the London Victoria office or visiting villages and 3 days remotely

Benefits

Comp & perks

Supportive working environment
Hybrid working arrangement: 3 days working remotely
Opportunity to make a difference and help shape the future of retirement living
Opportunity to share ideas and contribute to continuous improvement