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Senior Product Marketing Manager
Reveal Technology. Lead product marketing for Farsight and Emerging Products, using customer, market, and competitive research to shape positioning, inform pricing, and develop go-to-market strategy.
About the role
Key responsibilities & impact- Lead product marketing for Farsight and Emerging Products, using customer, market, and competitive research to shape positioning, inform pricing, and develop go-to-market strategy.
- Develop and execute the Edge Mission Command, Agile Targeting, and Expeditionary Mobile Ops campaigns.
- Own the writing, design, maintenance, and adoption of GTM assets, including sales decks, slick sheets, competitive battlecards, customer case studies, product videos, demos, and white papers.
- Develop product-specific nurture content and sales outreach emails within the centralized email marketing program.
- Develop messaging, customer evidence, and supporting assets for product launches, contract awards, and fielding milestones.
- Own product messaging, content, and demo narratives at tradeshows, BattleLab, and field demonstrations.
- Engage priority customers, capture customer feedback, and advance opportunities.
- Maintain monthly and quarterly scorecards tracking qualified lead generation, target customer engagement, sales enablement adoption, and pipeline progression.
- Partner with Sales to convert engagement into qualified opportunities and refine strategy and tactics based on results.
- Report to the Director of Product Marketing and partner with the Geospatial Business Unit GM, CTO, and Sales leaders.
Requirements
What you’ll need- An entrepreneurial mindset, mission-driven work ethic, and a high standard of excellence and culture.
- 5–7 years of experience in Product Marketing, GTM Marketing, or a similar role at a high-velocity defense tech company or startup.
- Experience in defense technology, national security, or government-facing technology markets, with an understanding of how user needs, technical evaluation, funding, and acquisition shape purchasing decisions.
- Demonstrated ability to develop product positioning and execute GTM campaigns in partnership with Product and Sales.
- Strong customer research and market analysis skills with the ability to turn insights into actionable recommendations re: pricing, positioning, and GTM tactics.
- Exceptional written and verbal communication skills; ability to write compelling narratives, key messages, and sales materials (no AI-generated copy).
- Demonstrated ability to create high-quality sales enablement assets, customer case studies, product videos, and demo content that support adoption and commercial growth.
- Strong analytical and project management skills, with the ability to track meaningful KPIs, manage competing priorities, and deliver high-quality work.
- Ability to write, design, build, and edit digital and video assets using Adobe, Figma, Canva, and Google Slides; manage projects; and build trusted partnerships across Product, Sales, Engineering, and Marketing.
Benefits
Comp & perks- Medical, Dental, Vision coverage
- HSA/FSA options
- Parental Leave
- 401(k): 100% match for the first 6% contributed
- Unlimited Paid Time Off
- Home Office Stipend
- Equity