Senior Product Marketing Manager

Revionics, an Aptos Company

. Lead and execute go-to-market strategy for product launches, platform updates, and ongoing marketing programs .

Posted 10/23/2026full-timeRemote • Texas • United StatesSenior💰 $91,000 - $120,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing go-to-market strategies, product positioning, and sales enablement programs, with a strong focus on translating complex technical concepts into compelling messaging for retail audiences. Proficient in leveraging data to optimize performance and drive product adoption.

Highest-signal resume keywords

Product Marketing ExperienceGo-To-Market Strategy DevelopmentRetail Industry ExperienceCross-Functional LeadershipProficiency with AI Tools

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Go-To-Market StrategyProduct PositioningSales EnablementData AnalysisProduct Launch PlanningMessaging DevelopmentCustomer Persona DevelopmentPerformance MeasurementTechnical TranslationExecutive-Level Presentations

Soft Skills

CollaborationCommunicationLeadershipStorytellingTraining

Tools & Technologies

Modern AI ToolsMS Office

Industry Keywords

SaaSRetailCustomer SuccessSales KickoffMarket Trends

About the role

Key responsibilities & impact

Lead and execute go-to-market strategy for product launches, platform updates, and ongoing marketing programs
Align product capabilities with customer value and business objectives across cross-functional teams
Develop product positioning, value propositions, and customer personas
Translate complex AI and technical capabilities into compelling stories for retail audiences
Partner with Product Management on release announcements, feature highlights, and customer-facing enablement materials
Equip Sales and Customer Success with resources, messaging, and training
Engage with retail partners and track industry trends
Analyze adoption performance data and refine GTM strategy and product positioning
Develop product usage and feature adoption reporting
Own case studies and value messaging across products, capabilities, retail segments, and geographies
Support content and activities for Sales Kickoff and NRF
Represent products and solutions to analysts and media
Report to the Product team and collaborate with Sales, Brand Marketing, and Customer Success

Requirements

What you’ll need

7+ years of product marketing experience
SaaS experience preferred
Retail industry experience strongly preferred
Bachelor’s degree in marketing, business, or related field preferred
Proven experience developing and executing GTM strategies, product launch plans, positioning, messaging, and sales enablement programs
Ability to translate complex technical/AI concepts into compelling, persona-specific messaging and executive-level presentations
Cross-functional leadership across Product, Sales, Marketing, and Customer Success
Proficiency with modern AI tools and MS Office
Ability to leverage data to measure GTM effectiveness and optimize performance
Fluent English
U.S.-based work authorization/location requirement
Willingness to travel up to 25%

Benefits

Comp & perks

Industry-leading training and development opportunities
Inclusive, diverse global culture
Competitive total rewards package
Discretionary incentive compensation for eligible roles
Benefits and programs based on eligibility
Up to 25% travel