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Marketing Analyst
REWE Group. Analyze customer behavior and product range development, and create forecasts based on transactional data from e-commerce and brick-and-mortar retail .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in marketing analytics, including statistical data analysis and dashboard creation, with a strong ability to communicate insights effectively. Proficient in utilizing tools such as Python, SQL, and Power BI to derive actionable recommendations from complex data sets.
Highest-signal resume keywords
Marketing AnalyticsStatistical Data AnalysisDashboard CreationSQL ProficiencyKPI Visualization
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Statistical Data AnalysisMarketing AnalyticsKPI AnalysisDashboard DevelopmentSegmentation StrategiesForecastingData VisualizationSQLPythonR
Soft Skills
Analytical SkillsCommunication SkillsTeam SpiritCuriosityPragmatic Working Style
Tools & Technologies
Power BISPSSAdobe AnalyticsSnowflakeExcel
Industry Keywords
E-CommerceMarketing CampaignsCustomer BehaviorTransactional DataAI-Supported Analytical Methods
Tech Stack
Tools & technologiesPythonSnowflakeSQL
About the role
Key responsibilities & impact- Analyze customer behavior and product range development, and create forecasts based on transactional data from e-commerce and brick-and-mortar retail
- Analyze and evaluate the effectiveness of marketing campaigns across various channels and regions
- Develop and implement segmentation strategies for existing customers and prospective leads
- Monitor the performance and budgets of marketing channels
- Develop meaningful dashboards to monitor key marketing and sales metrics
- Present analysis results in a clear and accessible manner
- Derive specific, actionable recommendations
Requirements
What you’ll need- Successfully completed degree with a focus on analytics, marketing, or a comparable field
- At least three years of professional experience in marketing analytics
- Strong analytical skills and experience analyzing business KPIs and marketing initiatives
- Excellent knowledge of statistical data analysis, for example using SPSS, Python, or R
- Experience visualizing KPIs and creating dashboards, ideally with Power BI
- Knowledge of AI-supported analytical methods is an advantage
- Good knowledge of SQL and databases, preferably Snowflake
- Basic knowledge of Adobe Analytics
- Excellent Excel skills
- Ability to communicate complex analysis results clearly and in a target-group-oriented manner
- Independent, pragmatic working style and a strong hands-on mentality
- Curiosity, openness, team spirit, and a sense of humor
Benefits
Comp & perks- Flexible working hours and mobile work: trust-based working hours, the option to work remotely, and office days individually coordinated within the teams
- Opportunity to take additional vacation days
- Diverse training and career development opportunities
- Modern office and office dogs; dogs are welcome in the open-plan office
- Vacation and Christmas bonuses
- Meal subsidies
- Muesli, coffee, water, tea, and fruit in the office
- Free employee parking
- Company pension scheme
- Subsidy for the Deutschlandticket
- Option to lease a JobRad bicycle
- Employee benefits and discounts within the REWE Group
- Stable employment with a growing company within the REWE Group