Sponsorship and Events Lead

Rhino Tool House

. Build and run the sponsorship program, beginning with the Pratt Miller Motorsports alliance .

Posted 10/31/2026full-timeLivonia • Michigan • United StatesSenior💰 $68,000 - $80,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing sponsorship programs and event logistics, with a strong focus on relationship-building and strategic partnerships. Proficient in budget management, social and digital strategy, and performance reporting to senior leadership.

Highest-signal resume keywords

Sponsorship Program ManagementEvent Logistics CoordinationBudget ManagementSocial Media StrategyRelationship Building

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Event PlanningSponsorship EvaluationDigital Content DevelopmentPaid Advertising CoordinationKPI Setting and Tracking

Soft Skills

Strong Relationship-Building SkillsExecutive PresenceInitiative-Taking Ability

Tools & Technologies

CRM Software

Industry Keywords

B2B MarketingHospitality ManagementTrade ShowsClient EngagementSports Management

About the role

Key responsibilities & impact

Build and run the sponsorship program, beginning with the Pratt Miller Motorsports alliance
Set goals for each sponsorship and season and evaluate future sponsorship opportunities
Plan and run race-weekend hospitality for customers, prospects, and partners
Coordinate VIP dinners, meet-and-greets, and the PMM behind-the-scenes tour
Serve as liaison with the PMM account manager and at-track support team
Manage associate and pass-through branding across PMM assets
Ensure compliant use of PMM and Oshkosh intellectual property and obtain required approvals
Develop social and digital content and coordinate paid advertising around activations
Arrange executive interviews, testimonials, and business-impact case studies
Develop strategic relationships with PMM, Oshkosh, and corporate partners
Plan Rhino’s participation in partner summits and other partner events
Own planning and execution of trade shows, the national sales meeting, and Center of Excellence open houses
Coordinate event logistics, messaging, and materials and direct Marketing Support and outside vendors
Own the sponsorship and events budget, including the PMM alliance investment
Set KPIs, track leads in the CRM, and report results to the Director of Marketing and CEO
Produce post-event reports with follow-up actions and ensure activations meet quality, compliance, timing, and budget expectations

Requirements

What you’ll need

Bachelor’s degree in marketing, communications, business, sports management, or a related field; equivalent experience will be considered
2+ years of experience in sponsorship, events, hospitality, or marketing, ideally with B2B or industrial clients
Experience with sponsorship programs, trade shows, or large-scale client hospitality strongly preferred
Experience with social and digital strategy and paid advertising
Experience managing a budget and reporting to senior leadership
Strong relationship-building skills and executive presence
Willingness to travel extensively, including race weekends and trade shows, often on short notice
Availability for weekend work during scheduled race events
Ability to manage event preparation and on-site execution, including extended days and several consecutive days away from the home office
Initiative-taking ability to set priorities and make decisions without heavy direction

Benefits

Comp & perks

No benefits or additional compensation extras specified