Director, Marketing – Communications

Rhino

. Own and evolve the Greenlight Rent brand across every channel .

Posted 10/19/2026full-timeNew York City • New York • United StatesLead💰 $145,000 - $185,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B marketing and brand management, with a strong focus on content strategy, audience segmentation, and partner marketing. Proven ability to create compelling materials and manage cross-channel brand consistency while collaborating with sales and operations teams.

Highest-signal resume keywords

B2B Marketing ExperienceContent Strategy DevelopmentBrand ManagementExceptional Writing SkillsReal Estate Industry Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content StrategyInformation ArchitectureEmail Campaign ManagementSales EnablementMarketing Collateral CreationAudience SegmentationCopy EditingPerformance ReportingLifecycle MessagingProduct Messaging

Soft Skills

Strong JudgmentCollaborationAdaptabilityCommunication

Tools & Technologies

Marketing WebsiteEmail Marketing PlatformsDesign Software

Industry Keywords

B2B MarketingProptechMultifamilyFintechInsurance

About the role

Key responsibilities & impact

Own and evolve the Greenlight Rent brand across every channel
Build clear, credible materials for partners, leasing teams, and renters
Support revenue through sales enablement, partner marketing, and pipeline-generating campaigns
Lead the marketing website revamp from content strategy and structure through launch
Own brand voice, visual identity, and consistency across channels
Create announcements, email campaigns, LinkedIn content, and launch collateral
Develop partner marketing materials, including product overviews, FAQs, training materials, help-center content, and rollout communications
Translate Greenlight Deposit, Greenlight Guarantee, and future products into audience-specific value propositions
Create modular decks, one-pagers, case-study materials, and partner-specific presentations
Manage segmented lifecycle messaging for partner types, portal users, policyholders, and renters
Coordinate with operations and CX on readiness and inbound response
Manage copy quality, editorial calendar, legal/compliance approvals, and asset production with designers
Support conferences and partner events through positioning, collateral, and follow-up
Report on email performance, engagement, asset usage, and marketing's contribution to pipeline
Establish the core narrative, product messaging, and audience segmentation
Build a marketing site revamp plan and timeline
Produce partner- and renter-facing materials and launch a post-launch communications cadence

Requirements

What you’ll need

7+ years in B2B marketing, communications, product marketing, or brand
Hands-on experience owning a company website, including content strategy, information architecture, and working directly with design/dev to ship a rebuild
Experience in real estate, proptech, multifamily, or adjacent fintech/insurance
Exceptional writing and editing skills
Ability to turn complex product and policy detail into simple, credible copy
Comfortable building in a small, fast-moving team with no existing marketing infrastructure
Experience partnering closely with sales, partnerships, product, legal/compliance, and CX
Strong judgment on regulated or reputationally sensitive communications

Benefits

Comp & perks

Competitive cash compensation package including base salary, milestone based bonus, and other financial perks
Medical, Dental, and Vision coverage (up to 90% employer contribution), eligible from your start date
401(k)
HSA
Life & Disability Insurance Coverage ($0 employee contribution for additional insurances)
Unlimited PTO Policy
Generous Paid Parental Leave
Stock option plan
Remote-first work culture with opportunities to collaborate as a team in person
Monthly lifestyle stipend for meals, wellness, and co-working