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VP of Growth and Brand Marketing – High-Growth B2B Experience Required
Rhodes Wolfe. Lead brand strategy and positioning across US and European markets .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in brand strategy, demand generation, and digital marketing, with a strong focus on SEO and analytics. Proven ability to lead teams, establish processes, and connect marketing initiatives to revenue growth in a high-growth B2B environment.
Highest-signal resume keywords
Marketing Leadership ExperienceBrand Strategy ExpertiseDemand Generation SkillsDeep SEO SkillsAnalytics Proficiency
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Brand StrategyDemand GenerationDigital MarketingSEOAnalyticsLead GenerationKPI SettingProcess EstablishmentRevenue Growth ConnectionTeam Management
Soft Skills
LeadershipGoal SettingCollaborationCommunicationStrategic Alignment
Industry Keywords
B2B MarketingHigh-Growth EnvironmentMarketing PerformanceConversionsRevenue ContributionEastern Time ZoneGeographical Team ManagementReferral ProgramsOnline Review ProgramsTrade Shows
About the role
Key responsibilities & impact- Lead brand strategy and positioning across US and European markets
- Drive lead generation through SEO, paid search, paid social, and email
- Manage the internal team and agency partners, including setting goals and quality standards
- Build the team’s playbook, processes, and KPIs
- Consolidate fragmented marketing data into a single source of truth and translate analytics into clear recommendations
- Build referral, word-of-mouth, and online review programs
- Own marketing performance, conversions, and revenue contribution
- Partner with Sales and Executive leadership to align strategies
- Report directly to the CEO
- Lead an India-based team
Requirements
What you’ll need- Marketing leadership experience in a high-growth B2B environment required
- Expertise in brand strategy, demand generation, and digital marketing required
- Deep SEO and analytics skills required
- Experience managing teams of 10+ across geographies required
- Track record of establishing processes, setting measurable goals, and connecting marketing initiatives to revenue growth required
- Must reside in the Eastern Time Zone
- Sponsorship is not available
- Occasional travel to corporate branches and trade shows, including 1–2 annual trips to India
- Candidates should not come from the trade show or exhibition industry
Benefits
Comp & perks- Medical
- Dental
- Vision
- 401k
- Holidays
- PTO
- Bonus compensation
- Fully remote work arrangement