Cluster Marketing Lead

Richter Gedeon Nyrt. / Magyarország

. Lead the strategic direction and performance of the assigned innovation portfolio across the North-Eastern European cluster .

Posted 10/7/2026full-timeBudapest • HungarySeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in strategic marketing, portfolio management, and brand leadership within the pharmaceutical industry, with a strong focus on innovative medicines and market access strategies. Proven ability to lead cross-functional teams, drive execution, and deliver measurable portfolio performance across multiple countries.

Highest-signal resume keywords

Strategic MarketingPortfolio ManagementProduct LaunchesMarket AccessStakeholder Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Pharmaceutical Industry ExperienceLifecycle ManagementValue CommunicationEvidence GenerationFinancial Acumen

Soft Skills

Cross-Functional CollaborationLeadershipInfluencing SkillsCuriosityAccountability

Certifications & Qualifications

MBAMPHMScPhD

Industry Keywords

Health EconomicsHTAPayer EngagementRegulatory ComplianceScientific Exchange Standards

About the role

Key responsibilities & impact

Lead the strategic direction and performance of the assigned innovation portfolio across the North-Eastern European cluster
Translate global Business Unit and brand priorities into cluster and country-level strategies and execution plans
Drive portfolio growth, market share and return on marketing investment while optimizing cluster-level marketing resources
Partner with Global Brand, Marketing and Market Access teams, contributing local market, customer, clinical and access insights
Contribute to global brand strategy, indication and patient population prioritization, evidence generation, lifecycle management and launch strategy
Lead launch excellence across the cluster, coordinating country readiness, pre-launch activities and localization of global launch strategies
Orchestrate collaboration between Marketing, Medical Affairs and Market Access through pre-launch, launch and post-launch phases
Lead the pillar brand-planning cycle and review portfolio and launch performance with global, cluster and country stakeholders
Shape market access and HTA readiness, including value strategy, payer engagement and pricing objectives
Incorporate clinical, real-world and health-economic evidence into portfolio and value strategies
Provide functional leadership and strategic direction to Brand Managers across cluster countries
Develop marketing capabilities in innovation launches, evidence-based marketing and stakeholder ecosystem management
Build relationships with senior internal stakeholders, KOLs, scientific societies, patient organizations, payers and other external partners
Provide portfolio performance updates, strategic risks and resource recommendations to Cluster Head and Global BU Marketing leadership
Foster strategic boldness, curiosity, cross-functional collaboration, accountability and executional excellence
Ensure compliance with applicable regulations, internal policies, scientific exchange standards and pharmaceutical promotional codes

Requirements

What you’ll need

University degree in Life Sciences, Pharmacy, Medicine, Health Economics, Business or another relevant field
MBA, MPH, MSc or PhD is an advantage
10+ years of relevant pharmaceutical or biopharmaceutical industry experience, with strong exposure to strategic marketing, portfolio management and brand leadership
Strong experience with innovative medicines and/or specialty pharmaceutical portfolios
Proven track record in product launches and lifecycle management, ideally across multiple countries or within a regional/cluster structure
Strong understanding of the interaction between Marketing, Medical Affairs and Market Access in the commercialization of innovative medicines
Solid knowledge of market access, HTA, pricing, value communication and evidence requirements
Demonstrated ability to translate global strategy into locally relevant, commercially effective execution
Strong strategic and commercial mindset combined with the ability to drive execution and measurable portfolio performance
Excellent stakeholder management and influencing skills, with the ability to operate effectively in a complex global matrix environment
Experience in leading, coaching and developing marketing professionals, either through direct or functional leadership
Strong financial and business acumen, including portfolio prioritization, resource allocation and ROI-based decision-making
Ability to navigate uncertainty, challenge existing approaches and shape strategies through strong market insights
Excellent cross-functional leadership and collaboration skills
Fluent English; strong knowledge of the cluster lead country's language is preferred
Willingness to travel internationally as required

Benefits

Comp & perks

Home office opportunity (2 days/week)
Flexible working hours
Car or car allowance is provided
Annual bonus
Training and development opportunities
Long-term employment in an innovative and secure workplace