Marketing Operations Manager

Riva International, Inc.

. Champion the marketing technology stack, optimize campaign operations, and enable performance measurement across the marketing funnel .

Posted 11/1/2026full-timeRemote • CanadaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in marketing operations and automation, with a strong focus on data analysis, performance measurement, and process optimization. Proficient in leveraging marketing technology stacks and CRM systems to drive revenue growth and enhance campaign effectiveness.

Highest-signal resume keywords

Marketing Automation ExpertiseData Analysis ProficiencySalesforce CRM ExperienceAI Operationalization in MarketingSaaS Marketing Metrics Knowledge

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Marketing AutomationData AnalysisWorkflow DesignCampaign OptimizationPerformance MeasurementLead NurturingAttribution ModelsSQLABM StrategiesSaaS Metrics

Soft Skills

Excellent CommunicationCollaboration SkillsProblem-SolvingAdaptabilityResults-Driven

Tools & Technologies

HubSpotSalesforceTableauLookerPower BI

Industry Keywords

B2B SaaSRevenue OperationsMarketing FunnelData HygieneGrowth-Stage Scale-Up

Tech Stack

Tools & technologies

SQLTableau

About the role

Key responsibilities & impact

Champion the marketing technology stack, optimize campaign operations, and enable performance measurement across the marketing funnel
Align marketing efforts with revenue goals through data, automation, and process design
Administer and optimize marketing automation platforms such as HubSpot
Ensure data quality and integrations between marketing systems and Salesforce CRM
Manage and lead workflow automation and project management systems across Marketing and Business Development
Design and implement automated workflows for lead nurturing, scoring, and campaign execution
Build and maintain dashboards and reporting for campaign performance, ROI, and attribution
Support reporting from the functional level through the board level
Partner with marketing leadership to define KPIs and success metrics
Develop and document scalable marketing and business development processes with the VP, Marketing and functional leads
Lead the strategy and operationalization of AI across Marketing and Business Development workflows
Collaborate with operational teams and the Revenue Enablement Manager to align and adopt marketing processes
Identify and resolve operational bottlenecks through data-driven insights
Maintain data hygiene and enrichment standards across marketing and business development platforms
Ensure accurate data flow between marketing, sales, and customer success systems
Support segmentation, targeting, and personalization through clean, structured data
Perform additional duties and projects as assigned

Requirements

What you’ll need

Must hold a valid work permit or be a permanent resident or citizen of Canada
5+ years of experience in marketing operations, revenue operations, or a related role
Expertise and strong experience with marketing automation platforms; HubSpot expertise strongly preferred
Experience with current AI tools and capabilities, including operationalizing them into Marketing department processes with positive results
Strong proficiency in data analysis and visualization tools such as Tableau, Looker, or Power BI
Experience with CRM platforms, especially Salesforce, and marketing attribution models
Proven ability to design and optimize marketing processes and workflows
Experience with SaaS marketing metrics and board-level reporting, including CAC, LTV, and funnel conversion rates
Strong understanding of growth-stage scale-up enterprise B2B SaaS organizations
Ability to thrive in ambiguous environments with little oversight
Excellent communication and collaboration skills across cross-functional teams
Ability to work remotely while driving results across the business and teams
Equivalent combination of education and experience resulting in a demonstrated ability to apply skills will be considered
SQL or other data querying tools is a bonus
Experience supporting ABM strategies is a bonus

Benefits

Comp & perks

RRSP/IRA matching
Paid vacation starting with 3-weeks
Paid wellness time allowing for flexible discretionary allocation for mental health, personal benefits, and personal time
Paid time off to volunteer with charities of your choice
Extended health care benefits, dental and life insurance
Professional development and training allowance for career advancement
Work culture that fosters diversity, equity, inclusion, and fun
Curiosity is rewarded, with opportunities to learn, grow, and contribute