Federal Field Marketing Manager

Riverbed Technology

. Develop and execute integrated marketing programs that drive federal pipeline, revenue, and account growth .

Posted 10/13/2026full-timeRemote • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing integrated marketing strategies tailored to the federal sector, with a strong focus on account-based marketing and performance measurement. Proficient in utilizing generative AI tools to enhance marketing initiatives and drive revenue growth.

Highest-signal resume keywords

Integrated Marketing StrategiesAccount-Based Marketing (ABM)B2G Customer JourneyData-Driven CampaignsGenerative AI Tools

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Integrated Marketing ProgramsCampaign DevelopmentPerformance MeasurementLead ManagementMulti-Channel CampaignsMarketing Systems MaintenanceCRM PlatformsEvent Planning and ExecutionData AnalysisRevenue Impact Measurement

Soft Skills

Exceptional Communication SkillsCross-Functional CollaborationEngagement with Sales LeadershipPresentation SkillsOperational Fluency

Tools & Technologies

Company-Approved AI ToolsCRM PlatformsMarketing Automation Tools

Certifications & Qualifications

Bachelor’s Degree in MarketingBachelor’s Degree in CommunicationsBachelor’s Degree in Business Administration

Industry Keywords

Federal MarketingGovernment ProcurementPublic Sector EcosystemsAgency MissionsPolicy Trends

About the role

Key responsibilities & impact

Develop and execute integrated marketing programs that drive federal pipeline, revenue, and account growth
Localize messaging, campaigns, and content for federal mission priorities, procurement requirements, and buyer needs
Collaborate with Brand, Sales Engineering, Product Marketing, Federal Sales, Global ABM, and Partner teams
Use secure, company-approved AI tools to improve research, content creation, value propositions, decision-making, and automation
Develop and activate account-based marketing, partner marketing, event, and executive-engagement programs
Lead federal events from planning through execution, follow-up, and performance measurement
Deliver joint marketing initiatives, co-marketing campaigns, and partner events
Drive lead management, account engagement, and opportunity creation with sales teams
Enable sales teams with campaign messaging, event support, and account engagement strategies
Represent Marketing in regional QBRs, business reviews, and sales leadership forums
Measure and report pipeline, revenue impact, campaign ROI, and event performance
Maintain marketing systems and CRM platforms; analyze performance data and optimize marketing investments and programs

Requirements

What you’ll need

5+ years of progressive marketing experience
Deep, practical understanding of the B2G customer journey, government procurement cycles, policy trends, and agency missions
Proven capability designing and executing integrated marketing strategies across Federal, FSI and Public Sector Ecosystems
Success designing data-driven, multi-channel campaigns and ABM frameworks tailored to public sector buying behaviors and procurement timelines
Strong operational fluency or active curiosity in using company-approved generative AI tools
Exceptional written and verbal communication skills
Ability to engage, align, and present to sales leadership, GTM teams, and cross-functional partners in matrix organizations
Bachelor’s degree in marketing, communications, business administration, related field, or equivalent practical experience
Ability to travel approximately 25% to support regional events and executive engagements

Benefits

Comp & perks

Flexible workplace policies
Employee resource groups
Learning and development resources
Career progression pathways
Community engagement initiatives
Global employee wellness programs supporting physical, emotional, and financial well-being