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Head of Marketing – Forex
RMG Recruitment Agency. Define and deliver the global marketing strategy in line with business and revenue targets .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in defining and executing global marketing strategies within the forex/CFD brokerage industry, focusing on client acquisition, brand positioning, and compliance with financial regulations. Proven ability to lead high-performing teams and manage multi-region marketing budgets effectively.
Highest-signal resume keywords
Senior Marketing LeadershipClient Acquisition StrategyPerformance MarketingMarketing Regulations KnowledgeData-Driven Analysis
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Client AcquisitionPerformance MarketingSEOPaid MediaAffiliate ProgramsDigital AcquisitionKPI TrackingBudget ManagementBrand PositioningCampaign Management
Soft Skills
LeadershipCommunicationAnalytical Skills
Tools & Technologies
CRM PlatformsMarketing Automation
Industry Keywords
ForexCFDRegulated BrokerCySECFCAESMAClient Lifetime ValueFTDMarket TrendsCompetitor Analysis
About the role
Key responsibilities & impact- Define and deliver the global marketing strategy in line with business and revenue targets
- Lead client acquisition across performance marketing, SEO, paid media, affiliates/IBs, social and content
- Own the marketing budget and allocate it across channels and regions based on ROI
- Build and manage a high-performing marketing team, in-house and agency-based
- Drive brand positioning and awareness across key markets
- Oversee CRM, lifecycle and retention campaigns to improve FTDs, activation and client lifetime value
- Work with compliance to ensure all marketing meets regulatory requirements, including CySEC, FCA, ESMA and other relevant regulators
- Track and report on KPIs, including CPA, FTD volume, conversion rates, LTV and ROI
- Manage partnerships, sponsorships and events where relevant
- Keep up with competitor activity and forex market trends
- Work closely with the executive team, sales, compliance and product
Requirements
What you’ll need- Substantial marketing experience within the forex/CFD brokerage industry
- At least 3 years' experience in a senior marketing leadership role
- Proven track record of scaling client acquisition at a regulated broker
- Strong knowledge of performance marketing, affiliate/IB programmes and digital acquisition
- Solid understanding of marketing regulations for financial services (CySEC, FCA, ESMA or similar)
- Experience managing multi-region campaigns and budgets
- Strong analytical skills and a data-driven approach
- Excellent leadership and communication skills
- Fluent English (additional languages are an advantage)
- Knowledge of marketing automation and CRM platforms
- Experience launching new brands or entering new jurisdictions
- Must come from the forex/CFD industry
Benefits
Comp & perks- Competitive salary plus performance-related bonus
- Fully remote working
- Senior leadership role with real influence over strategy
- The opportunity to shape the global marketing of a growing international broker