Senior Web & Product Analyst

roadsurfer

. Own the tracking setup across all markets, including GA4, Google Tag Manager, server-side tracking, Conversion APIs and advertising pixels .

Posted 11/2/2026full-timeRemote • SpainSenior💰 €55,000 - €60,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates deep expertise in GA4, Google Tag Manager, and Amplitude for effective tracking and analytics in e-commerce and online booking environments. Proficient in A/B testing, data quality assurance, and GDPR compliance to drive online conversion improvements.

Highest-signal resume keywords

GA4 ExpertiseGoogle Tag Manager ProficiencyAmplitude SkillsA/B Testing ExperienceSQL Proficiency

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Web AnalyticsDigital AnalyticsProduct AnalyticsServer-Side TrackingConversion APIsGDPR ComplianceData Quality AssuranceBooking-Funnel KPIsStatistical AnalysisEvent Tracking

Soft Skills

Clear CommunicationCollaboration

Tools & Technologies

AmplitudeGA4Google Tag ManagerMetabaseDbt

Industry Keywords

E-CommerceTravelOnline BookingConsent Mode v2Advertising Pixels

Tech Stack

Tools & technologies

BigQuerySQL

About the role

Key responsibilities & impact

Own the tracking setup across all markets, including GA4, Google Tag Manager, server-side tracking, Conversion APIs and advertising pixels
Maintain the tracking plan, event naming and GDPR-compliant consent handling
Define, implement and test tracking with web developers before every release
Check data quality and compare GA4, Amplitude and booking data
Find root causes of data gaps and ensure they are fixed
Run A/B tests in Amplitude Experiment end to end, from hypothesis and sample size through analysis and results
Maintain a record of testing learnings
Define booking-funnel and product KPIs
Measure the impact of product changes
Build Amplitude dashboards and cohorts for product teams
Advise Marketing and Product on tracking, attribution and testing
Report to the Team Lead Data & Analytics and collaborate with Product Owners, Marketing and web developers
Help grow online conversion by identifying customer drop-off points, testing improvements and measuring outcomes

Requirements

What you’ll need

At least 5 years of hands-on experience in web, digital or product analytics, ideally in e-commerce, travel or online booking
Deep expertise in GA4 and Google Tag Manager; experience building tracking
Experience with server-side tracking, Conversion APIs, Consent Mode v2 and advertising-platform pixel implementation
Solid knowledge of GDPR rules for tracking
Strong Amplitude skills, including events, charts and cohorts
Proven A/B testing experience, including the underlying statistics
Strong SQL skills, ideally with the GA4 BigQuery export
Ability to explain results clearly to non-technical colleagues and management
Fluent English
Experience with Metabase and dbt is nice to have
Eligibility to work in the country applied for without sponsorship

Benefits

Comp & perks

Collegial atmosphere with flat hierarchies, fun and team spirit
Flexible working hours
Flex Work Policy enabling office days and home office days
Work from abroad in Europe for one month per year
Personal and professional development through the Inhouse Academy
Annual camper budget
Job bike offer
Corporate Benefits Platform
Travel Industry Card
Family & Friends Discounts
Bright office with table tennis and table football
Office dogs welcome